The Tofoo Co's Products are Perfect for Fans of Meatless Meals
References: tofoo & plantbasednews.org
The Tofoo Co, the UK’s leading tofu brand, is expanding the plant-based category with the launch of two bold new products designed to meet growing demand for convenient, flavour-packed meat alternatives.
Debuting just in time for summer, the new Thai Burger and Southern Fried Pieces mark the latest additions to Tofoo’s fast-growing portfolio. The Thai Burger, set to hit Waitrose shelves at an RRP of £3, blends spiced tofu with vibrant vegetables to offer a barbecue-ready plant-based option with Southeast Asian flair. Meanwhile, the Southern Fried Pieces, available at Tesco for £3, deliver a comfort-food twist with two crispy-coated tofu fillets—perfect for wraps, burgers, or classic sides like chips and slaw.
Building on the success of the brand’s Tofoo Katsu launch in 2024, these new additions reinforce The Tofoo Co’s commitment to innovation in the chilled meat-free space.
Image Credit: The Tofoo Co
Debuting just in time for summer, the new Thai Burger and Southern Fried Pieces mark the latest additions to Tofoo’s fast-growing portfolio. The Thai Burger, set to hit Waitrose shelves at an RRP of £3, blends spiced tofu with vibrant vegetables to offer a barbecue-ready plant-based option with Southeast Asian flair. Meanwhile, the Southern Fried Pieces, available at Tesco for £3, deliver a comfort-food twist with two crispy-coated tofu fillets—perfect for wraps, burgers, or classic sides like chips and slaw.
Building on the success of the brand’s Tofoo Katsu launch in 2024, these new additions reinforce The Tofoo Co’s commitment to innovation in the chilled meat-free space.
Image Credit: The Tofoo Co
Trend Themes
1. Southeast Asian Inspired Meatless Products - Infusing meatless products with regional flavors like Southeast Asian spices caters to consumers seeking culturally diverse taste experiences.
2. Convenient Plant-based Offerings - Convenience in plant-based meals is becoming increasingly important, with products designed for quick preparation and easy integration into everyday meals.
3. Comfort-food Style Vegan Options - Creating vegan products that mimic traditional comfort foods such as fried chicken appeals to those looking for familiar flavors without animal products.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry is growing rapidly as consumers seek healthier and more sustainable alternatives to traditional meat products.
2. Ethnic and Specialty Foods Market - The ethnic foods market is expanding as consumers crave unique and authentic international flavors in their diets, influencing plant-based innovation.
3. Prepared and Convenience Foods Sector - With busy lifestyles, the prepared and convenience foods sector is thriving by offering easy-to-make options that do not compromise on taste or quality.
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