This Coca-Cola World Cup Marketing Campaign is Launching Now
Michael Hemsworth — October 6, 2022 — Marketing
References: cocacolaep & talkingretail
This Coca-Cola World Cup marketing campaign is being launched by the brand in the UK in anticipation of the upcoming matches. The campaign titled Believe is Magic will run across a range of channels including TV, radio, social media, out-of-home and digital platforms now through into November. In addition to the new campaign, the brand will be bringing back its FIFA World Cup Trophy Tour by Coca-Cola to the entire world.
Vice-President for Commercial Development at Coca-Cola Europacific Partners GB Martin Attock commented on the Coca-Cola World Cup marketing campaign saying, "Coca-Cola has a long-standing history of connecting fans to the world’s biggest football tournaments and helping them to create refreshing social experiences in the home."
Vice-President for Commercial Development at Coca-Cola Europacific Partners GB Martin Attock commented on the Coca-Cola World Cup marketing campaign saying, "Coca-Cola has a long-standing history of connecting fans to the world’s biggest football tournaments and helping them to create refreshing social experiences in the home."
Trend Themes
1. World Cup Marketing Campaigns - Brands can leverage the excitement around major global sports events to promote their products through multi-channel marketing campaigns like Coca-Cola's Believe is Magic campaign.
2. Sports Sponsorship - Partnering with major sports events and teams can give brands extensive exposure and an opportunity to create engaging marketing campaigns, like Coca-Cola's FIFA World Cup Trophy Tour.
3. Social Media Marketing - Social media platforms provide a way for brands to reach a wider audience and engage with them through creative content and campaigns, like Coca-Cola's World Cup marketing campaign across TV, radio, social media, out-of-home, and digital platforms.
Industry Implications
1. Beverage Industry - Beverage companies can create unique and engaging marketing campaigns around major sporting events and leverage sponsorships to drive sales, like Coca-Cola's World Cup marketing campaigns.
2. Sports Industry - Massive sports events such as the FIFA World Cup offer an opportunity for sports industry players to partner with brands and create marketing activations that showcase their offerings and reach a wider audience, like Coca-Cola's FIFA World Cup Trophy Tour.
3. Advertising Industry - With multi-channel marketing campaigns like Coca-Cola's Believe is Magic campaign, the advertising industry can leverage the excitement around major global sports events to create innovative and disruptive campaigns that engage audiences and promote brand awareness.
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