The Tennent’s Lager Summer of Football Promotion is Launching Now
Michael Hemsworth — May 5, 2021 — Marketing
References: tennents & conveniencestore
The Tennent’s Lager Summer of Football Promotion is being launched by the brand now in the UK to offer avid fans with a way to prepare for the upcoming season. The promotion is being launched through a renewed partnership with the Scottish FA and will see more than one million promotional beer packs be made available. The promotion will see shoppers who purchase specially marked 10, 12 and 15-packs of Tennent's Lager with the chance to win one of more than 4,500 prizes.
Senior Marketing Manager at Tennent's Iain Telford spoke on the new Tennent’s Lager Summer of Football Promotion saying, "Our new on pack celebrates the Summer of Football that lies ahead and we’re looking forward to standing with the rest of Scotland in cheering on our national team in their biggest season in 23 years. As the Original Supporter of Scottish football, we wanted to help fans combine their favourite lager with their favourite sport and we know they’ll be excited to get their hands on the great prizes that are up for grabs through our new on pack. The promotion follows a strong year for Scotland’s favourite lager in the off trade and will ensure that we see increased brand presence in stores across Scotland as we come into and move through a peak trading period.”
Senior Marketing Manager at Tennent's Iain Telford spoke on the new Tennent’s Lager Summer of Football Promotion saying, "Our new on pack celebrates the Summer of Football that lies ahead and we’re looking forward to standing with the rest of Scotland in cheering on our national team in their biggest season in 23 years. As the Original Supporter of Scottish football, we wanted to help fans combine their favourite lager with their favourite sport and we know they’ll be excited to get their hands on the great prizes that are up for grabs through our new on pack. The promotion follows a strong year for Scotland’s favourite lager in the off trade and will ensure that we see increased brand presence in stores across Scotland as we come into and move through a peak trading period.”
Trend Themes
1. Summer of Football Promotion - Brands can leverage seasonal events and celebrations to create themed promotions and engagement opportunities with fans and customers.
2. Promotional Beer Packs - Collaborating with sports organizations to develop co-branded promotional packs provides a way to reach a specific audience and drive sales.
3. On-pack Promotions - Adding value to products with prizes or rewards through on-pack promotions is an effective way to incentivize purchases and create brand loyalty.
Industry Implications
1. Beverage Industry - Developing themed promotions for alcoholic beverages based on seasonal events can boost sales and brand recognition.
2. Sports Industry - Collaborating with beverage brands to develop co-branded promotional packs provides a way to reach a specific audience and increase fan engagement.
3. Marketing and Advertising Industry - Creating on-pack promotions with prizes or rewards is an effective way to increase brand awareness, drive sales, and create a memorable customer experience.
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