Bud Light's Kickoff Beers Capture the Excitement of a New NFL Season
Laura McQuarrie — August 30, 2022 — Lifestyle
References: budlight & prnewswire
Bud Light, the official beer sponsor of the NFL, is kicking off the start of a new NFL season with the introduction of Kickoff Beers. These special cans feature team logos and special messages for fans, and they're featured in a spot alongside NFL stars Travis Kelce and George Kittle. Throughout the NFL season, a short version of the spot will be broadcasted and it remixes a famous NFL theme song with the sound of Bud Light's beer being opened.
Bud Light's limited-edition NFL team packaging is also coming to the metaverse and in partnership with the NFL, Bud Light is launching the Bud Light x NFL Ultimate Fandom NFT collection. The digital collectibles replicate the packaging and ownership of a non-fungible token grants holders entry into a survivor pick'em tournament.
Bud Light's limited-edition NFL team packaging is also coming to the metaverse and in partnership with the NFL, Bud Light is launching the Bud Light x NFL Ultimate Fandom NFT collection. The digital collectibles replicate the packaging and ownership of a non-fungible token grants holders entry into a survivor pick'em tournament.
Trend Themes
1. Sports Team-themed Products - Opportunity for businesses to create limited edition products featuring sports team logos and customized messages to capture fan excitement during a new season.
2. NFT Collectibles - Disruptive innovation opportunity for businesses to create digital collectibles featuring popular branding and associations with high fan engagement consuming industries.
3. Metaverse Launches - Opportunity for businesses to build branding campaigns and releases in partnership with the metaverse to reach a growing virtual community of consumers.
Industry Implications
1. Alcohol - The beverage industry can expand offerings by partnering with sports leagues and teams to offer customized packaging and promotions for seasonal events.
2. Sports Entertainment - Incorporating branding and merchandise sales with popular sports leagues and teams can expand fan appreciation and team loyalty.
3. Blockchain and Cryptocurrency - Securing and leveraging blockchain technology to offer NFT collectibles for fan engagement creates potential revenue streams in industries such as gaming, entertainment, and advertising.
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