WineSociety is a Premium Can Wine Brand Targeted at Millennials
Laura McQuarrie — May 2, 2018 — Lifestyle
References: winesociety & prnewswire
Tempted, Fate and Chance are the names of the three products from WineSociety, a premium new canned wine brand created by and targeted at Millennials.
The wines are made with California grapes and may be purchased either in-store or online as a one-off or subscription order. With products that are packaged in minimalist, eco-friendly aluminum cans, WineSociety aims to "play a pivotal role in how Millennials consume wine."
While Temp takes the form of a balanced and dark red wine, Fate is a light, dry, sweet and crisp white wine and Chance is a rosé packaged in a light pink can that is said to have been "blended for sunsets, bubble baths, getaways and sleepovers." Those who are looking to sample all three have the chance to try the Premium Variety Pack.
The wines are made with California grapes and may be purchased either in-store or online as a one-off or subscription order. With products that are packaged in minimalist, eco-friendly aluminum cans, WineSociety aims to "play a pivotal role in how Millennials consume wine."
While Temp takes the form of a balanced and dark red wine, Fate is a light, dry, sweet and crisp white wine and Chance is a rosé packaged in a light pink can that is said to have been "blended for sunsets, bubble baths, getaways and sleepovers." Those who are looking to sample all three have the chance to try the Premium Variety Pack.
Trend Themes
1. Can Wine Packaging - More wineries and breweries will shift to can packaging for their products, reducing their carbon footprint and better targeting younger generations who prefer convenient, eco-friendly packaging.
2. Millennial-targeted Products - More brands will create products with sleek, minimalist packaging and targeted to Millennials, meeting the needs of a demographic with an increasing purchasing power.
3. Subscription Model Sales - More brands will adopt the subscription model as a way to increase sales with recurring revenue streams and to offer loyal customers discounts and exclusive products.
Industry Implications
1. Wine - Wineries can differentiate themselves by creating canned wine offerings and marketing targeted packaging to attract Millennials who are increasingly buying wine online and looking for eco-friendly options.
2. Online Retail - Online retailers can cater to Millennials by offering subscription services that deliver eco-friendly, minimalist packaging products targeted at the demographic's lifestyle choices.
3. Consumer Packaged Goods - CPG companies can innovate by creating products with minimalist, eco-friendly packaging tailored to Millennials, including canned beverages targeted to those looking for convenient and on-the-go options.
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