Spritz Society Modernizes the Classic Spritz
Laura McQuarrie — August 17, 2021 — Lifestyle
References: spritzsociety & prnewswire
Spritz Society is a new brand that recently launched its direct-to-consumer commerce so that adults can enjoy a conveniently packaged and refreshingly modern take on sparkling canned Spritz cocktails. The beverages boast a base of 100% real white wine that shares a taste of grapes harvested in California, plus a hint of effervescence and a splash of natural fruit flavors.
These canned cocktails can be found in varieties like Grapefruit, Lemonade, Blood Orange and Pineapple, and each 8.4-ounce can contains 120 calories and 6% ABV.
There's a community behind the Spritzes (Spritz Society's Crowdsourced Innovation Team) and they're passionate about testing and perfecting all aspects of the product from branding and packaging to flavors.
These canned cocktails can be found in varieties like Grapefruit, Lemonade, Blood Orange and Pineapple, and each 8.4-ounce can contains 120 calories and 6% ABV.
There's a community behind the Spritzes (Spritz Society's Crowdsourced Innovation Team) and they're passionate about testing and perfecting all aspects of the product from branding and packaging to flavors.
Trend Themes
1. Canned Cocktails - Opportunity for further innovation in creating canned cocktails with unique flavor combinations.
2. Direct-to-consumer Commerce - Direct-to-consumer sales can help brands offer competitive pricing and build strong relationships with consumers.
3. Crowdsourced Innovation - Crowdsourcing feedback and ideas from a passionate community can lead to continuous product improvement.
Industry Implications
1. Alcoholic Beverages - Canned cocktails can disrupt the traditional alcoholic beverage industry by offering convenience and unique flavor options.
2. E-commerce - Direct-to-consumer e-commerce provides opportunities for new entrants in the alcoholic beverage market.
3. Consumer Packaged Goods - Crowdsourced innovation could benefit other consumer packaged goods markets by creating products tailored to consumer preferences.
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