The Organic Rosé All Day Spritz Comes in Both Cans and Bottles
Michael Hemsworth — May 29, 2020 — Marketing
References: radwineproject & foodbev
The Organic Rosé All Day Spritz has been announced by the Biagio Cru-owned brand as a new libation for consumers seeking out a crisp option to enjoy in summertime heat. The product comes in both cans and bottles, and is blended with the essence of grapefruit with notes of strawberry to make it ideal for enjoyment in moderation. The drink maintains a gluten-free profile that is also low in alcohol with a 5% ABV and just 1.5 grams of sugar per serving.
The Organic Rosé All Day Spritz was explained by Principal of Biagio Cru Wines & Spirits Darren Restivo who said, "We’re in the business of giving our rosé-loving community what they want and we’re always looking to innovate. While there are plenty of canned rosés and spritzes, we’re excited to share the first French, organic, wine-based combination of the two. We know our fans are going to love it.”
The Organic Rosé All Day Spritz was explained by Principal of Biagio Cru Wines & Spirits Darren Restivo who said, "We’re in the business of giving our rosé-loving community what they want and we’re always looking to innovate. While there are plenty of canned rosés and spritzes, we’re excited to share the first French, organic, wine-based combination of the two. We know our fans are going to love it.”
Trend Themes
1. Low-sugar Rosé Consumption - The demand for low-sugar rosé wines and spritzers is increasing as health-conscious consumers are seeking alcohol options that align with their wellness goals.
2. Organic Wine Innovation - The rise of organic and sustainably-produced wines presents opportunities for brands to differentiate themselves in the market.
3. Canned Wine and Cocktail Growth - The convenience and portability of canned wine and cocktails are appealing to consumers and driving growth in this category.
Industry Implications
1. Alcohol and Beverage - Brands can develop new low-sugar rosé beverages and organic wine products to cater to health-conscious and eco-minded consumers.
2. Packaging - As demand for canned wine and cocktails continues to grow, innovative packaging solutions can help brands stand out on shelves and provide convenience for on-the-go consumers.
3. Hospitality - Restaurants and bars can add low-sugar rosé wine and spritz options to their menus to cater to health-conscious and diet-aware customers.
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