Resting Spritz Face Unites Unique Flavors in Convenient Cans
Laura McQuarrie — September 24, 2021 — Lifestyle
Resting Spritz Face makes sparkling wine spritzers with real wine and real juice, and the 4% ABV canned beverages speak to those who love to celebrate. The cost-friendly beverages are perfect for special and everyday occasions alike and they capture the spirit of good times with bright colors and fun flavors.
While the Rosé Spritzer is enhanced with blood orange juice, basil and peach, the Aperitif Spritzer combines the flavors of white wine with grapefruit juice, cinnamon and bitter orange. Both of these offerings offer more than just the flavors of wine on its own, plus a bit of fizz to make elevate everyday moments.
Coming soon, the brand's Berry Spritzer shares a bubbly refreshment "for those who laugh a little too loudly and hug with all their heart."
While the Rosé Spritzer is enhanced with blood orange juice, basil and peach, the Aperitif Spritzer combines the flavors of white wine with grapefruit juice, cinnamon and bitter orange. Both of these offerings offer more than just the flavors of wine on its own, plus a bit of fizz to make elevate everyday moments.
Coming soon, the brand's Berry Spritzer shares a bubbly refreshment "for those who laugh a little too loudly and hug with all their heart."
Trend Themes
1. Canned Wine Spritzers - Convenient, cost-friendly and fun canned wine spritzers with unique and enhanced flavors cater to a variety of occasions.
2. Real Juice Mix-ins - Mixing real fruit juices with wine provides an opportunity for brands to offer unique and differentiated flavors in the canned beverage sector.
3. Celebratory Beverages - Sparkling wine spritzers that celebrate good times with bright colors and exciting flavors attract consumers looking for affordably priced options for special and everyday occasions.
Industry Implications
1. Alcoholic Beverage - Companies that offer creatively flavored canned wine beverages have an opportunity to tap into the rapidly growing interest in sparkling wine and low ABV drinks among younger consumers.
2. Juice and Juice Drink Manufacturing - Manufacturers that specialize in juice production can leverage their expertise to offer juice-enhanced wine drinks in canned format and capture market share in the growing canned beverage sector.
3. Event Planning and Catering - Event planners and caterers can include affordable and trendy canned wine spritzers with unique flavors in their offerings at events, weddings, and gatherings to attract younger consumers looking for affordable celebratory drink options.
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