Cool Cat's Refreshing Canned Wine Spritzers Have a Pinot Grigio Base
Laura McQuarrie — November 17, 2021 — Lifestyle
References: drinkcoolcat & prnewswire
Cool Cat's naturally flavored, naturally gluten-free spritzers are made with a base of California Pinot Grigio and cane sugar, and they are positioned as better-for-you alternatives to other kinds of alcoholic beverages. These canned products boast just 150 calories and two carbs per 12-ounce can, and the refreshing low-calorie options can be found in flavors like Original (Elderflower Mint Lime), Citrus, Berry and Grapefruit.
Cool Cat was recognized as the 'Best Spritzer of 2021' by Liquor.com, and awarded a Gold Medal by The Fifty Best. The naturally flavored spritzers appeal to consumers at a time when the flavored wine category is exploding with in-demand spritzers, sangria and wine cocktails. The portable and packable cans are also said to "provide more bang for the buck than a traditional bottle of wine."
Cool Cat was recognized as the 'Best Spritzer of 2021' by Liquor.com, and awarded a Gold Medal by The Fifty Best. The naturally flavored spritzers appeal to consumers at a time when the flavored wine category is exploding with in-demand spritzers, sangria and wine cocktails. The portable and packable cans are also said to "provide more bang for the buck than a traditional bottle of wine."
Trend Themes
1. Low-calorie Wine Spritzers - The trend of low-calorie wine spritzers with naturally flavored options are becoming more popular in the alcoholic beverage market.
2. Flavored Wine Category - The flavored wine category is growing, with consumers seeking in-demand options such as spritzers, sangria, and cocktails.
3. Canned Alcoholic Beverages - Portable and packable canned alcoholic beverages provide a more convenient option compared to traditional bottles of wine.
Industry Implications
1. Alcoholic Beverages - The trend of low-calorie wine spritzers and flavored wine options creates the opportunity for innovation in the alcoholic beverage industry.
2. Packaging Industry - The popularity of canned alcoholic beverages creates a disruptive opportunity for innovation in the packaging industry for more convenient and sustainable options.
3. Natural Flavors Industry - The trend toward naturally flavored alcoholic beverages creates an opportunity for innovation and growth in the natural flavors industry.
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