The Usual Guava Spritz is Refreshing and Unexpected
Michael Hemsworth — August 19, 2020 — Marketing
References: usualwines & uncrate
The Usual Guava Spritz comes as the first-ever canned wine spritzer that will offer drinkers with an easy alternative when looking for a way to enjoy the refreshing cocktail. The drink starts off with the brand's Brut wine and has been paired with 100% guava juice to create a tropical take on the wine spritzer for cocktail aficionados to appreciate. The spritzers are canned in 250ml servings and feature an 8.5% ABV to make them an easy drinking option that's perfect for consumption in the evening or on special occasions.
The Usual Guava Spritz canned wine cocktail is made win small batches using sustainably farmed grapes, while also featuring no additives, added sugar, sweeteners or chemicals in the mix.
The Usual Guava Spritz canned wine cocktail is made win small batches using sustainably farmed grapes, while also featuring no additives, added sugar, sweeteners or chemicals in the mix.
Trend Themes
1. Canned Wine Spritzers - Opportunity for the development of more canned wine spritzers with unique flavor combinations.
2. Tropical Wine Spritzers - Potential for creating more tropical-themed wine spritzers to appeal to cocktail enthusiasts.
3. Sustainable Wine Production - Growing demand for sustainably produced wine that is made with minimal additives and chemicals.
Industry Implications
1. Wine and Spirits - Opportunity for wineries and distilleries to expand their portfolios by offering canned wine spritzers.
2. Beverage Packaging - Rise in popularity of canned wine spritzers creates a need for innovative beverage packaging solutions.
3. Organic and Natural Products - Increasing demand for organic and natural wine spritzers with no additives or sweeteners.
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