Chewy Hosted a February 14th Livestream to Connect People & Pets
Laura McQuarrie — February 16, 2022 — Lifestyle
References: adweek
For the purposes of bringing people and pets together on Valentine's Day, Chewy hosted a February 14th livestream event on TikTok to help pets find their forever homes. Chewy joined forces with the South Florida-based rescue Peggy Adams Animal Rescue League Some Buddy to Love to create "dating profiles" for adoptable cats and dogs. The virtual Valentine's Day event also included a kissing booth, animal show and tells and livestream footage of adorable animals.
For every view on TikTok Live, Chewy committed to donating one pound of food and supplies to Peggy Adams Animal Rescue League, up to 10,000. As part of the event, the TikTok community got to know animals and their personalities, like six-year-old Bingo, a goofy, smart and loyal dog, and Boots the 10-year-old cat.
Global interest in pet adoptions surged in early 2020 and since, there's been an increase of dog and cat adoption from animal shelters.
For every view on TikTok Live, Chewy committed to donating one pound of food and supplies to Peggy Adams Animal Rescue League, up to 10,000. As part of the event, the TikTok community got to know animals and their personalities, like six-year-old Bingo, a goofy, smart and loyal dog, and Boots the 10-year-old cat.
Global interest in pet adoptions surged in early 2020 and since, there's been an increase of dog and cat adoption from animal shelters.
Trend Themes
1. Livestream Adoption Campaigns - Livestream events can provide a virtual platform for animal rescues and shelters to showcase adoptable pets and connect them with potential owners.
2. Virtual Animal Show-and-tells - Live virtual show-and-tells of animals can be a fun and engaging way for pet retailers and animal shelters to promote adoption and increase engagement with their audience.
3. Pet Adoption Surge - The increase in pet adoption from animal shelters presents opportunities for pet retailers, food, and supplies providers to capitalize on pet ownership and related products.
Industry Implications
1. Pet Retail - Pet retailers can leverage virtual events and campaigns to promote pet adoption and drive sales of food and supplies.
2. Animal Shelters and Rescues - Animal shelters and rescues can use technology and social media platforms to reach more people and promote pet adoption.
3. Pet Food and Supplies - The increase in pet ownership due to the pet adoption surge presents opportunities for pet food and supplies providers to expand their business and product offerings.
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