Toyota's 'Pavlov's Human' Ad Puts a Spin on the Classic Science Experiment
Ellen Smith — January 21, 2021 — Marketing
References: toyota & adsoftheworld
Toyota's 'Pavlov's Human' ad puts a spin on the classic science experiment, this time showing things from the dog's perspective. The adorable ad highlights the bond between man, his best friend, and their road trips. Each time the man is ready to take his dog for an adventure, he jingles his car keys, prompting the dog to run to the van's trunk.
Eventually, the dog catches on and decides to initiate his own adventure using the same technique. The canine grabs his owners car keys, jingling them to let him know he's ready to go. The ad closes with the statement "get excited about driving again" and ends as the pair driving to their next adventure.
Image Credit: Toyota
Eventually, the dog catches on and decides to initiate his own adventure using the same technique. The canine grabs his owners car keys, jingling them to let him know he's ready to go. The ad closes with the statement "get excited about driving again" and ends as the pair driving to their next adventure.
Image Credit: Toyota
Trend Themes
1. Pet-centric Advertising - Capitalizing on the bond between pet and owner is a disruptive innovation opportunity for companies looking to connect emotionally with consumers.
2. User-generated Advertising - Encouraging consumers to submit their own pet-related content can create brand loyalty and increase engagement on social media platforms.
3. Interactive Advertising - Incorporating interactive elements such as call-to-actions or personalized content can make ads more engaging and memorable for viewers.
Industry Implications
1. Automotive Industry - Collaborating with pet-themed products or incorporating pet-friendly features can attract a new demographic of car buyers.
2. Pet Industry - Partnering with automotive companies to promote pet-friendly travel options or accessories can increase visibility and revenue for pet industry companies.
3. Advertising Industry - Experimenting with new and creative approaches, such as user-generated or interactive advertising, can lead to increased engagement and success for advertising agencies and companies.
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