Microsort's Find Your Joy Ad Stars a Family Pet Named Rufus
Ellen Smith — December 4, 2020 — Marketing
References: minecraft.net & adweek
Microsort's Find Your Joy ad uses an adorable dog to demonstrate the powerful connection and joy that can come from technology. In the 90-second ad, a family pet named Rufus is bored at home, trying to get the attention of his technology-locked owners. He watches them on Zoom calls, and playing video games, prompting a dream sequence in which he goes into a virtual 'Dogtopia.'
Accompanied by the neighbor's dog, Rufus rolls around on the hills seen in a windows start-up screen, flies a plane, and becomes a Minecraft character. What's most exciting, is that all the elements seen in Dogtopia will become available to Minecraft players for the month. This includes bone-shaped pools, and bacon roller coasters.
Image Credit: Microsoft
Accompanied by the neighbor's dog, Rufus rolls around on the hills seen in a windows start-up screen, flies a plane, and becomes a Minecraft character. What's most exciting, is that all the elements seen in Dogtopia will become available to Minecraft players for the month. This includes bone-shaped pools, and bacon roller coasters.
Image Credit: Microsoft
Trend Themes
1. Tech Pet Companions - The use of adorable pets in tech ads enhances the emotional connection between consumers and technology.
2. Virtual Reality Dreamscapes - Incorporating imaginative dream sequences into product advertising can create immersive experiences for consumers.
3. Gaming Collaborations - Partnering with popular video games to release limited-edition items can boost brand awareness and sales.
Industry Implications
1. Technology - Incorporating pets or dream sequences into tech ads can help industry players stand out and connect with consumers on a deeper level.
2. Entertainment - Collaborations with popular video games can generate buzz and increase revenue for the entertainment industry.
3. Advertising - Creating immersive experiences through imaginative ads can set marketing agencies and professionals apart from the competition.
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