Natural Balance Pet Food Made a Marketing Campaign for Pets, Not People
Laura McQuarrie — November 18, 2022 — Marketing
References: dvm360
Natural Balance Pet Food's newest marketing campaign isn't meant to be enticing to people since the content was intentionally made to captivate their pets instead. The Made for Pets, Not People campaign recognizes that most pet food commercials are made for owners, not pets, and this concept by Natural Balance Pet Food is backed by scientific research, much like its pet food.
The commercials might seem strange to people and that's the intention, since viewers will see clips of dogs swimming and balls bouncing. While most of the on-screen content promises to captivate pets, there's a small QR code that can be scanned by pet owners who find themselves intrigued. On social media, pet owners are encouraged to share their pets' reactions with the #forpetsnotpeople tag.
The commercials might seem strange to people and that's the intention, since viewers will see clips of dogs swimming and balls bouncing. While most of the on-screen content promises to captivate pets, there's a small QR code that can be scanned by pet owners who find themselves intrigued. On social media, pet owners are encouraged to share their pets' reactions with the #forpetsnotpeople tag.
Trend Themes
1. Pet-centric Advertising - Companies will adopt a more pet-focused approach in advertising to cater to the needs of pets.
2. QR Code Integration - Integrating QR codes in advertising campaigns will become a popular strategy to increase engagement and interaction with consumers.
3. Pet Food Innovations - Manufacturers will create more pet food products that are backed by scientific research and cater to different dietary requirements of pets.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturers can explore creating more specialized food products based on scientific research for different pets.
2. Advertising - Advertising companies can consider adopting more pet-centric approaches to advertising to cater to the needs of pets and pet owners.
3. QR Code Technology - QR code companies can market to pet food companies to include QR codes in their advertising campaigns to increase engagement with pet owners.
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