The American Kennel Club Launched a National Ad Campaign
Daniel Johnson — March 17, 2020 — Marketing
References: prnewswire & marketingdive
The American Kennel Club recently launched its first-ever national digital campaign, titled 'If its Barks, It's AKC.' The campaign will focus on ending stereotypes associated with many believing the organization is only for show dogs. Instead, The American Kennel Club will focus on how it is an organization that provides resources for all dogs.
The campaign will consist of a number of humorous videos that could connect with consumers through the mutual love of animals.
Additionally, the ad campaign has a digital slant that will help to capture the attention of younger people and cast a wider net. The camping will also inform many dog owners about the best practices for raising and training their pet.
Image Credit: AKC
The campaign will consist of a number of humorous videos that could connect with consumers through the mutual love of animals.
Additionally, the ad campaign has a digital slant that will help to capture the attention of younger people and cast a wider net. The camping will also inform many dog owners about the best practices for raising and training their pet.
Image Credit: AKC
Trend Themes
1. Informal Digital Pet Campaigns - The success of the American Kennel Club's national digital campaign creates opportunities for similar organizations to shift their messaging to connect with younger audiences.
2. Humorous Animal Videos - The use of humorous animal videos is an effective strategy for connecting with audiences and promoting empathy towards non-human animals.
3. Digital Advertising for Pet Care Industry - The use of digital advertising could increase the reach of pet care organizations seeking to promote their services and products.
Industry Implications
1. Animal Welfare Organizations - Animal welfare organizations could adopt digital advertising strategies similar to the AKC's campaign to increase awareness and support for their cause.
2. Entertainment Industry - The success of humorous animal videos could create opportunities for entertainment companies to produce content centered around animals that promotes positive messages.
3. Pet Care Industry - Digital advertising could be a new medium for promoting pet care products and services to a wider audience, especially those with a focus on positive reinforcement training and responsible ownership.
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