A&W Restaurants Debuted a Halloween Campaign Called 'The Onion Ring'
Riley von Niessen — October 29, 2020 — Lifestyle
References: theonionringcurse & restaurantnews
In celebration of this year's Halloween festivities, A&W Restaurants unveiled a new advertising campaign that plays on the classic horror movie, 'The Ring.'
With this theme in mind, ad parodies the name of the classic, showcasing a crispy onion ring that's given an eerie glow, which encases lettering that matches the film, which spells out 'The Onion Ring.' The campaign is paired with a dedicated website, which allows visitors to share a "cursed viral video" with their friends by texting them a URL. When opened, the link takes them to a black and white video that features the franchise's mascot, along with plenty of onion rings, and a creepy narration that highlights the deliciousness of the side.
Image Credit: A&W Restaurants
With this theme in mind, ad parodies the name of the classic, showcasing a crispy onion ring that's given an eerie glow, which encases lettering that matches the film, which spells out 'The Onion Ring.' The campaign is paired with a dedicated website, which allows visitors to share a "cursed viral video" with their friends by texting them a URL. When opened, the link takes them to a black and white video that features the franchise's mascot, along with plenty of onion rings, and a creepy narration that highlights the deliciousness of the side.
Image Credit: A&W Restaurants
Trend Themes
1. Horror-inspired Advertising - Exploring horror themes in advertising campaigns to capture attention and engage consumers in unique ways.
2. Interactive Marketing - Creating interactive experiences through dedicated websites and viral videos to generate intrigue and maximize consumer engagement.
3. Nostalgic Branding - Using references to classic horror films and iconic characters to evoke nostalgia and resonate with consumers.
Industry Implications
1. Fast Food Restaurant - Leveraging horror-inspired advertising campaigns to differentiate and attract customers in a competitive fast food industry.
2. Marketing and Advertising - Developing innovative and interactive marketing strategies that incorporate horror themes to create memorable brand experiences.
3. Film and Entertainment - Collaborating with brands to create horror-themed campaigns that promote movies and engage audiences in unique ways.
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