Takashi Miike and Apple Presents the Midnight Film
References: youtu.be & designtaxi
Apple dives into manga culture with its Midnight film made in collaboration with iconic director Takashi Miike. The live-action film is 19 minutes long and entirely Shot on an iPhone, taking place in Japan. It takes a 1986 mange series originally by Osamu Tezuka, who is coined the Godfather of Manga into consideration.
The whole project was shot on the smartphone, specifically the iPhone 15 Pro to truly highlight the capabilities of the phone and how it captures the nocturnal Tokyo scene. THe low lighting and cinematic results are a testament to the phone's advanced features. The dynamic action shots also attributed to the same notion -- the camera captures the details in challenging environments whilst stabilizing.
Image Credit: Apple, TBWAMedia Arts Lab
The whole project was shot on the smartphone, specifically the iPhone 15 Pro to truly highlight the capabilities of the phone and how it captures the nocturnal Tokyo scene. THe low lighting and cinematic results are a testament to the phone's advanced features. The dynamic action shots also attributed to the same notion -- the camera captures the details in challenging environments whilst stabilizing.
Image Credit: Apple, TBWAMedia Arts Lab
Trend Themes
1. Smartphone-captured Live-action Films - Capturing live-action films using smartphones showcases technological advancements in film production.
2. Manga-influenced Film Collaborations - Exploring collaborations between iconic directors and tech companies infusing manga culture into filmmaking.
3. Cinematic Smartphone Videography - Utilizing smartphones for cinematic videography demonstrates the evolving quality of mobile filmmaking.
Industry Implications
1. Film Production - Film production companies can explore integrating smartphone technology to create visually captivating content.
2. Tech & Entertainment Collaboration - Tech companies collaborating with filmmakers present opportunities for innovative storytelling techniques.
3. Mobile Phone Industry - The mobile phone industry can leverage advancements in smartphone videography for new marketing strategies.
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