KFC and Lifetime Debuted the New 'A Recipe For Seduction' Movie
Grace Mahas — December 16, 2020 — Marketing
KFC recently joined forces with Lifetime to offer fans a suitable romantic short-film film to watch as the holidays draw near, appropriately called 'A Recipe For Seduction.' The new film stars Mario Lopez as a ‘hot’ version of KFC founder Colonel Sanders alongside a young heiress as a romantic love interest and a pair of medalling, malevolent elites in pursuit of his secret chicken recipe.
The mid-form content is a first for the brand and Andrea Zahumensky, KFC US chief marketing officer, commented on the inspiration behind the A Recipe For Seduction film. "We're no stranger to heating things up for the holidays, just like our famous fried chicken-scented Firelog. But let's face it, we could all use a little distraction this holiday season, so why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken? A Recipe for Seduction is a perfect excuse to curl up at home and escape to your own happily ever after.“
Image Credit: KFC, Lifetime
The mid-form content is a first for the brand and Andrea Zahumensky, KFC US chief marketing officer, commented on the inspiration behind the A Recipe For Seduction film. "We're no stranger to heating things up for the holidays, just like our famous fried chicken-scented Firelog. But let's face it, we could all use a little distraction this holiday season, so why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken? A Recipe for Seduction is a perfect excuse to curl up at home and escape to your own happily ever after.“
Image Credit: KFC, Lifetime
Trend Themes
1. Branded Short-film Films - Opportunity for brands to create unique and engaging content by partnering with filmmakers to produce short films that align with their brand image.
2. Celebrity Collaborations - Collaborating with celebrities to star in movies or short films offers brands a compelling way to generate buzz and reach their target audience.
3. Niche Marketing Through Content - Creating niche content like a movie-themed QSR film allows brands to target specific audiences and create a unique brand experience.
Industry Implications
1. Quick Service Restaurants (QSR) - Quick service restaurant chains can explore opportunities to create branded content in the form of short films to enhance brand loyalty and engage customers.
2. Entertainment - The entertainment industry can seize the trend of branded short films and celebrity collaborations to create unique promotional content and attract viewership.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in leveraging the power of branded short films to create memorable and impactful campaigns.
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