Spritzen Introduces "Beer With a Splash of Seltzer"
Laura McQuarrie — March 11, 2020 — Lifestyle
References: leinie & prnewswire
Leinenkugel's Spritzen is a first-of-its-kind "beer with a splash of seltzer" that offers all the crispness of beer with the low-calories, refreshing fruit flavors and better-for-you qualities of seltzer. The all-new trio introduces flavors like Grapefruit, Raspberry Lemon and Pineapple Strawberry, which come in at just 93 calories—less than leading hard seltzers—and no sugar or artificial ingredients. For summer sipping, Spritzen is being introduced in variety packs of 12 with all three flavors, as well as six-packs that contain only Grapefruit or a mix of the Raspberry Lemon and Pineapple Strawberry varieties.
As Katie Leinenkugel says, "There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us."
Image Credit: Molson Coors
As Katie Leinenkugel says, "There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us."
Image Credit: Molson Coors
Trend Themes
1. Beer-seltzer Hybrids - The rise of beer-seltzer hybrids presents an opportunity for breweries to appeal to consumers looking for low-calorie, refreshing options.
2. Low-calorie Craft Beverages - The introduction of beer-seltzer hybrids like Spritzen taps into the growing trend of consumers seeking low-calorie craft beverages without sacrificing flavor.
3. Fruit-infused Alcoholic Drinks - The incorporation of fruity flavors in beer-seltzer hybrids opens up possibilities for innovative fruit-infused alcoholic drinks that attract health-conscious customers.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of beer-seltzer hybrids to create new product offerings and cater to changing consumer preferences.
2. Craft Beer Brewery - Craft beer breweries can explore the market of beer-seltzer hybrids to tap into a new consumer segment looking for healthier alcoholic beverage options.
3. Alcoholic Beverage Packaging - The rise of beer-seltzer hybrids requires innovative packaging solutions that highlight the product's unique characteristics and appeal to target consumers.
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