Mother Root's Marmelade Switchel Balances Bitter Orange & Tart ACV
Laura McQuarrie — June 13, 2024 — Lifestyle
References: motherroot.london & thecaterer
Mother Root, the alcohol-free aperitif redefining drinking for pleasure, created a limited-edition Marmelade Switchel that simplifies the creation of spritzes. This bold, complex and well-balanced aperitif plays with the flavors of blood orange, Seville orange, cardamom, green tea and apple cider vinegar to bring switchels up to speed for a new generation of drinkers. As founder Bethan Higson says, "I was looking for a balance between bitter orange, tart apple cider vinegar and a sweetness that wasn’t sickly. I wanted to taste the marmalade influence without the syrupy flavor."
Ready to combine with sparkling water or mix into a cocktail, this non-alcoholic, small-batch aperitif saves consumers from having to purchase tonics or special sodas to create quality beverages with elevated flavors.
Ready to combine with sparkling water or mix into a cocktail, this non-alcoholic, small-batch aperitif saves consumers from having to purchase tonics or special sodas to create quality beverages with elevated flavors.
Trend Themes
1. Alcohol-free Aperitifs - Crafting sophisticated, flavorful non-alcoholic beverages for those seeking alcohol-free alternatives.
2. Marmalade-infused Drinks - Leveraging the rich, tangy taste of marmalade to introduce new beverage experiences that resonate with modern consumers.
3. Switchel Revival - Reintroducing switchel with innovative flavor profiles that appeal to contemporary tastes and drinking habits.
Industry Implications
1. Non-alcoholic Beverages - Offering a wider variety of complex, flavorful drink options for consumers looking to reduce alcohol intake.
2. Specialty Food and Drink - Creating unique, small-batch products that highlight premium ingredients and artisanal production methods.
3. Health and Wellness - Developing drink alternatives that support healthier lifestyle choices without sacrificing taste or experience.
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