The Funkin Double Shot Range Ups the Alcohol and the Flavor
Michael Hemsworth — September 11, 2024 — Lifestyle
References: funkincocktails & scottishgrocer
The Funkin Double Shot range is a new line of higher ABV libations from the brand crafted with the preferences of consumers in mind that's arriving just in time to coincide with the company's 25th anniversary.
The cocktails come in two varieties including Pineapple Daiquiri and Passion Fruit Margarita, which both come in 140ml cans with a 14% ABV in each serving. The drinks also show off the company's latest branding aesthetic that will more prominently position its logo. Priced at £3.50 each, the cocktails are arriving at Sainsbury's and Tesco this month before heading to additional retailers in the months ahead.
Marketing Director Ben Anderson spoke on the Funkin Double Shot range saying, "We know that shoppers are increasingly looking for bar-quality experiences at home, and the enhanced visibility of key product details like the 14% ABV ensures this is clear at first glance so they know to expect an elevated cocktail experience. Our distinct flavours – Pineapple Daiquiri and Passion Fruit Margarita – continue to tap into this audience too, as twists on classic serves are increasingly popular, especially for those looking to impress when hosting friends and family.”
The cocktails come in two varieties including Pineapple Daiquiri and Passion Fruit Margarita, which both come in 140ml cans with a 14% ABV in each serving. The drinks also show off the company's latest branding aesthetic that will more prominently position its logo. Priced at £3.50 each, the cocktails are arriving at Sainsbury's and Tesco this month before heading to additional retailers in the months ahead.
Marketing Director Ben Anderson spoke on the Funkin Double Shot range saying, "We know that shoppers are increasingly looking for bar-quality experiences at home, and the enhanced visibility of key product details like the 14% ABV ensures this is clear at first glance so they know to expect an elevated cocktail experience. Our distinct flavours – Pineapple Daiquiri and Passion Fruit Margarita – continue to tap into this audience too, as twists on classic serves are increasingly popular, especially for those looking to impress when hosting friends and family.”
Trend Themes
1. High-abv Canned Cocktails - The surge in popularity of higher ABV canned cocktails aligns with consumer demands for bar-quality drinks at home.
2. Flavor-forward Beverage Innovations - Experimentation with distinct flavors like Pineapple Daiquiri and Passion Fruit Margarita caters to the evolving palate of modern consumers.
3. Enhanced Branding Aesthetics - More prominently displayed logos and key product details on packaging are influencing purchasing decisions in a crowded market.
Industry Implications
1. Ready-to-drink Beverages - The rise of convenient, high-quality cocktail options demonstrates a shift towards premium yet accessible drinks.
2. Alcoholic Beverage Retail - Retailers such as Sainsbury's and Tesco are increasingly stocking unique alcoholic beverages that cater to diverse consumer preferences.
3. Home Entertainment Products - Products that enhance at-home entertainment experiences, including premium canned cocktails, are gaining traction among consumers who enjoy hosting gatherings.
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