Big Sipz Launches 16% ABV Tiny Cocktails in Select States
Grace Mahas — April 26, 2023 — Business
References: bigsipz
MPL Brands NV introduces Big Sipz, a new grab-n-go party drink featuring bold flavors in portable cans and tetra packs. With 16% ABV, Big Sipz offers a range of delicious cocktails at an affordable price. The 200ml cans are available in Classic Lime Margarita, Strawberry Margarita, Chocolate Martini, and Piña Colada, while the 330ml tetra packs come in Classic Lime Margarita, Strawberry Margarita, Spiked Fruit Punch, and Blue Raspberry Punch. A Chocolate Martini tetra pack flavor will be launched soon.
The convenient packaging allows easy enjoyment without additional mixers or equipment. Big Sipz is available at Circle K stores and independent retailers in Arizona, Nevada, Northern California, and Texas, with a retail price of $2.99 for cans and $3.99 for tetra packs. Expanded distribution is planned throughout 2023 to additional retailers and markets.
The convenient packaging allows easy enjoyment without additional mixers or equipment. Big Sipz is available at Circle K stores and independent retailers in Arizona, Nevada, Northern California, and Texas, with a retail price of $2.99 for cans and $3.99 for tetra packs. Expanded distribution is planned throughout 2023 to additional retailers and markets.
Trend Themes
1. RTD Cocktail Innovation - There is an opportunity for companies to innovate RTD cocktails by exploring unique flavors and packaging options to attract consumers.
2. Grab-and-go Alcoholic Beverages - There is a growing demand for grab-and-go alcoholic beverages, creating opportunities for companies to create portable drinks with bold flavors and high ABV content.
3. Affordable High-abv Cocktails - Consumers are increasingly looking for affordable cocktails with high alcohol content, presenting an opportunity for companies to create more affordable, high-ABV options.
Industry Implications
1. Ready-to-drink Alcoholic Beverages - Companies that produce ready-to-drink alcoholic beverages can tap into the growing demand for grab-and-go options with unique flavors and high ABV content.
2. Convenience Stores - Convenience stores can benefit from stocking grab-and-go alcoholic beverages with bold flavors and high ABV content to attract customers.
3. Alcohol Retailers - Alcohol retailers can consider carrying affordable high-ABV cocktails to meet the growing consumer demand for portable, high-alcohol options.
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