FUNKIN COCKTAILS DOUBLE SHOT Have a 14% ABV
Michael Hemsworth — September 27, 2023 — Lifestyle
References: funkincocktails & grocerytrader
The FUNKIN COCKTAILS DOUBLE SHOT canned cocktails are a series of bar-quality libations perfect for consumers in the UK to pick up when looking to enjoy a premium refreshment from the comfort of home.
The cocktails were developed as a demand-driven product that comes in two flavors including Pineapple Daiquiri and Passion Fruit Margarita, which both feature a 14% ABV. Each of the cocktails come canned with a 140ml pour to give them a premium, bar-inspired profile when provided to guests or enjoyed solo.
Marketing Director Ben Anderson spoke on the FUNKIN COCKTAILS DOUBLE SHOT canned cocktails saying, 'This latest addition to our cocktail collection has been developed to bring the twists on premium cocktails shoppers know and love, whenever and wherever they are. We’ve long been advocates for having delicious cocktail serves wherever you are, and our Double Shot range is no exception to this. Our innovation is always insights driven to make sure we’re anticipating shoppers’ desires – and shoppers certainly have their eyes on premium cocktails right now."
The cocktails were developed as a demand-driven product that comes in two flavors including Pineapple Daiquiri and Passion Fruit Margarita, which both feature a 14% ABV. Each of the cocktails come canned with a 140ml pour to give them a premium, bar-inspired profile when provided to guests or enjoyed solo.
Marketing Director Ben Anderson spoke on the FUNKIN COCKTAILS DOUBLE SHOT canned cocktails saying, 'This latest addition to our cocktail collection has been developed to bring the twists on premium cocktails shoppers know and love, whenever and wherever they are. We’ve long been advocates for having delicious cocktail serves wherever you are, and our Double Shot range is no exception to this. Our innovation is always insights driven to make sure we’re anticipating shoppers’ desires – and shoppers certainly have their eyes on premium cocktails right now."
Trend Themes
1. Premium Canned Cocktails - The FUNKIN COCKTAILS DOUBLE SHOT canned cocktails offer a bar-inspired, high-ABV beverage option for consumers seeking a premium refreshment at home.
2. Demand-driven Product Development - The development of FUNKIN COCKTAILS DOUBLE SHOT reflects the company's focus on meeting consumer demand for delicious and convenient cocktail experiences.
3. Insights-driven Innovation - FUNKIN COCKTAILS' approach to creating new products is based on consumer insights, ensuring they anticipate and fulfill shoppers' desires for premium cocktails.
Industry Implications
1. Alcoholic Beverages - The FUNKIN COCKTAILS DOUBLE SHOT fits within the alcoholic beverages industry by offering a ready-to-drink, high-quality cocktail option.
2. Packaged Foods - The canned cocktail trend taps into the packaged foods industry as consumers look for convenient, pre-mixed beverage options to enjoy at home.
3. Hospitality - The FUNKIN COCKTAILS DOUBLE SHOT aims to bring bar-inspired cocktail experiences to consumers at home, disrupting the hospitality industry by allowing individuals to enjoy premium refreshments without leaving their house.
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