WorldH2ODay.org Uses Alfred Hitchcock To Scare You Into Action
Vincent Salera — March 25, 2009 — Social Good
References: youtube
The latest commercials for clean water preservation include a “Psycho†inspired original video from GOOD. The message is that American culture wouldn't have been the same without clean water.
The editing in this commercial is superb; if you didn't know better, you might even think Alfred Hitchcock himself directed it. Graphic? Yes, but for a good cause.
Implications - Access to fresh water is increasingly becoming a vital global concern, so advertisements that take this issue as seriously as this ad does are bound to become increasingly more common as the future unfolds. By adopting a horror film-esque style, important points can be driven home on a more visceral level than if they are merely explained or preached and this is a fact the minds behind this ad clearly are aware of.
The editing in this commercial is superb; if you didn't know better, you might even think Alfred Hitchcock himself directed it. Graphic? Yes, but for a good cause.
Implications - Access to fresh water is increasingly becoming a vital global concern, so advertisements that take this issue as seriously as this ad does are bound to become increasingly more common as the future unfolds. By adopting a horror film-esque style, important points can be driven home on a more visceral level than if they are merely explained or preached and this is a fact the minds behind this ad clearly are aware of.
Trend Themes
1. Horror-inspired Advertising - Exploring horror film-esque styles in advertising can help drive important messages on a visceral level.
2. Water Preservation Awareness - Advertisements emphasizing the importance of clean water preservation are likely to become more common in the future.
3. Creative Editing in Commercials - The use of superb editing techniques in commercials can enhance their impact and engagement with audiences.
Industry Implications
1. Advertising - The advertising industry can innovate by incorporating horror film-esque styles and creative editing in their commercials to drive important messages.
2. Water Preservation - The water preservation industry can leverage horror-inspired advertising to raise awareness about the importance of clean water and its impact on culture.
3. Film and Video Production - The film and video production industry can explore horror film-inspired techniques in their work to create engaging and impactful content, like the Alfred Hitchcock-inspired commercial.
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