Skellefteå Kraft's '100% Renewable Advertising' Reuses Vintage Footage
Grace Mahas — December 28, 2019 — Eco
References: youtube
Skellefteå Kraft, a Swedish electricity company, recently announced its renewable energy for businesses and private consumers with the launch of its 100% Renewable Advertising commercial.
The video makes use of vintage commercials by the company from the 1960s and 1970s with quirky voiceovers. In addition, the funds that would have been used to produce the video were donated to "smart environmental stuff instead."
This is not the first sustainable initiative put forward by Skellefteå Kraft; the Swedish electricity company also launched the world´s first solar-powered off grid-house called Zero Sun.
As more brands position themselves as eco-friendly, this unique approach to advertising Skellefteå Kraft's new renewable energy commitment will help the brand connect with consumers while increasing brand awareness.
The video makes use of vintage commercials by the company from the 1960s and 1970s with quirky voiceovers. In addition, the funds that would have been used to produce the video were donated to "smart environmental stuff instead."
This is not the first sustainable initiative put forward by Skellefteå Kraft; the Swedish electricity company also launched the world´s first solar-powered off grid-house called Zero Sun.
As more brands position themselves as eco-friendly, this unique approach to advertising Skellefteå Kraft's new renewable energy commitment will help the brand connect with consumers while increasing brand awareness.
Trend Themes
1. Vintage Advertisements - Opportunity for brands to repurpose old advertisements and create a nostalgic connection with consumers.
2. Renewable Energy - Growing demand for renewable energy solutions presents opportunities for businesses to market their commitment to sustainability.
3. Eco-friendly Advertising - Brands can explore innovative and environmentally conscious advertising methods to connect with eco-conscious consumers.
Industry Implications
1. Electricity Companies - Opportunity for electricity companies to showcase their commitment to renewable energy through unique advertising.
2. Sustainable Products - Increasing interest in sustainable products creates a market for businesses to advertise their eco-friendly offerings.
3. Advertising Agencies - Creative agencies can help brands develop unique and impactful eco-friendly advertising campaigns.
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