Feel the Alps Captures the Essence of Edelweiss
Laura McQuarrie — May 12, 2023 — Marketing
References: fabnews.live
Fashion photographer Hans Neumann and creative agency FRED & FARID Los Angeles created the new Feel the Alps campaign for Heineken-owned premium wheat beer brand Edelweiss. This ad offers a richly sensory experience that transports people to the peace and quiet of nature, inviting viewers to immerse themselves in appreciating the feel of the sun, the soft touch of flowers, the sound of chirping birds, the coolness of mountain air and more.
This fresh and rejuvenating campaign offers a luxurious, fashionable and indulgent edge, as well as a grounding natural essence that conveys the qualities of the centuries-old wheat beer recipe.
According to YouTube’s Culture and Trends Report, about 83% of Gen Z uses YouTube to watch soothing content that supports relaxation. The Feel the Alps campaign taps into the popularity of calming ASMR content and channels its best features.
This fresh and rejuvenating campaign offers a luxurious, fashionable and indulgent edge, as well as a grounding natural essence that conveys the qualities of the centuries-old wheat beer recipe.
According to YouTube’s Culture and Trends Report, about 83% of Gen Z uses YouTube to watch soothing content that supports relaxation. The Feel the Alps campaign taps into the popularity of calming ASMR content and channels its best features.
Trend Themes
1. Sensory Marketing - Businesses can tap into the power of sensory marketing to offer immersive experiences that transport people to different places.
2. ASMR Marketing - Businesses can leverage the popularity of ASMR content to promote their product and offer soothing experiences to their customers.
3. Luxury Campaigns - Companies can use luxury marketing to create a heightened sensory experience that sets their product or service apart from competitors.
Industry Implications
1. Food and Beverage - Restaurants and beverage companies can use sensory marketing to create immersive experiences that transport customers to different culinary destinations.
2. Beauty and Fashion - Beauty and fashion companies can use sensory marketing to create immersive experiences that transport customers to different worlds, promoting their products as luxury and indulgent.
3. Travel and Tourism - Tourism companies can tap into the power of sensory marketing to entice travelers to explore different destinations and offers unique experiences that are different from the typical tourist experience.
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