The CANTEEN Gin Spritz Comes in Three Flavor Options
Michael Hemsworth — September 1, 2021 — Marketing
References: drinkcanteen & bevnet
The CANTEEN Gin Spritz is a new product lineup from CANTEEN Spirits that will provide consumers with an easy way to enjoy a refreshing gin-based cocktail at their leisure. The drinks come in three flavor options including Blossom Gin Spritz, Citrus Gin Spritz and the Ruby Gin Spritz, which are each crafted with premium ingredients and contain no sugar or sodium. The cocktails maintain a 5% ABV with just 99-calories per can across the entire lineup.
CEO and Co-Founder of CANTEEN Spirits Brandon Cason spoke on the new CANTEEN Gin Spritz cocktails saying, "We’re thrilled to announce CANTEEN Gin Spritz as the newest addition to our growing portfolio of ready-to-drink cocktails. We’re creating a premium cocktail experience with three light and refreshing flavors that emphasize the botanical nature of gin and feature better-for-you ingredients.”
CEO and Co-Founder of CANTEEN Spirits Brandon Cason spoke on the new CANTEEN Gin Spritz cocktails saying, "We’re thrilled to announce CANTEEN Gin Spritz as the newest addition to our growing portfolio of ready-to-drink cocktails. We’re creating a premium cocktail experience with three light and refreshing flavors that emphasize the botanical nature of gin and feature better-for-you ingredients.”
Trend Themes
1. Gin-based Canned Cocktails - There is an opportunity to innovate and introduce new flavor options in the market.
2. Low-calorie and Premium Ready-to-drink Cocktails - Creating a better-for-you cocktail option can be a disruptive innovation in the beverage industry.
3. Botanical-flavored Beverages - There is a demand for refreshing and healthy flavor options in the beverage industry.
Industry Implications
1. Beverage Industry - There is an opportunity for players in the beverage industry to expand their product lineup and cater to health-conscious consumers with premium canned cocktail options.
2. Alcohol Industry - The alcohol industry can invest in research and development to create new and innovative flavor options for canned cocktails.
3. Packaging Industry - Packaging companies can develop eco-friendly and sustainable packaging solutions for the growing RTD cocktail market.
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