Edinburgh Gin Cocktails Now Come in Two New Flavors
Michael Hemsworth — August 4, 2022 — Marketing
References: edinburghgin & conveniencestore
The Edinburgh Gin cocktails are now available in two new flavor options to provide consumers with an easy way to access mixology-inspired flavor experiences.
The new flavors include the Negroni Spritz and the Lemon Spritz, which are crafted with premium ingredients to achieve a complex experience on the palate and aromatically. The Lemon Spritz cocktail features the brand's Classic London Dry gin with effervescent white wine, while the Negroni Spritz features the same gin with vermouth, orange bitters and lightly carbonated soda to finish. The classic G&T option has also been reformulated with a higher ABV.
Brand Director at Edinburgh Gin Neil Mowat commented on the new Edinburgh Gin cocktails saying, "As industry leaders our ready-to-drink range has always boasted a variety of wonderful flavour combinations, and our new spritz cocktails add a touch of summer time elegance to our offering."
The new flavors include the Negroni Spritz and the Lemon Spritz, which are crafted with premium ingredients to achieve a complex experience on the palate and aromatically. The Lemon Spritz cocktail features the brand's Classic London Dry gin with effervescent white wine, while the Negroni Spritz features the same gin with vermouth, orange bitters and lightly carbonated soda to finish. The classic G&T option has also been reformulated with a higher ABV.
Brand Director at Edinburgh Gin Neil Mowat commented on the new Edinburgh Gin cocktails saying, "As industry leaders our ready-to-drink range has always boasted a variety of wonderful flavour combinations, and our new spritz cocktails add a touch of summer time elegance to our offering."
Trend Themes
1. Mixology-inspired Canned Cocktails - Canned cocktails are becoming a popular trend, providing consumers with a more convenient and portable version of their favorite drinks.
2. Premium Ingredients in Ready-to-drink Cocktails - Innovative brands are using high-quality, artisanal ingredients to elevate the flavor profiles of ready-to-drink cocktails, creating an opportunity for premiumization.
3. Flavor Expansion in Gin-based Cocktails - Gin-based cocktails are experiencing an expansion in flavor options, with ingredients such as vermouth and white wine being incorporated to create unique taste experiences.
Industry Implications
1. Alcoholic Beverages - This industry can innovate by creating more canned and ready-to-drink cocktails with complex flavor profiles that cater to consumers' on-the-go lifestyles.
2. Food and Beverage - Restaurants and bars can leverage the trend of canned cocktails by offering a range of pre-bottled and pre-mixed options that cater to consumers' desires for convenience and premium quality.
3. Packaging - Companies that specialize in packaging can innovate by creating attractive and eye-catching designs for canned cocktails, helping brands stand out on store shelves and appeal to a wider range of consumers.
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