The Opihr Gin Ready-to-Drink Gin & Tonics will Launch in August
Michael Hemsworth — July 14, 2020 — Marketing
A new packaging format of the Opihr Gin ready-to-drink gin & tonics have been unveiled by the Quintessential Brands-owned label that will provide consumers with a convenient option to pick up. The drinks all combine the brand's signature spiced London Dry Gin with a high-quality tonic and a dash of added flavor to make them a premium alternative to freshly mixed drinks. The drinks will in two flavors including Gin & Tonic with a Dash of Ginger and Gin & Tonic with a Twist of Orange, which bot have an ABV of 6.5%.
Quintessential Brands UK Marketing Director Russel Kirkham spoke on the new Opihr Gin ready-to-drink gin & tonics saying, "With consumers across the UK heading outdoors to enjoy a drink with their friends and family as part of our ‘new normal’, we’re really excited to be launching our new Opihr RTD cans. Not only do they look great with a bold and colorful, eye-catching design, but the two great-tasting flavors mean that consumers can enjoy a bar-quality gin, while on the move. With bars and restaurants still navigating how to operate safely and effectively under the latest Covid-19 rules, premium RTDs can also provide on-trade outlets with an efficient way of serving quality drinks safely, without the need for glassware."
Quintessential Brands UK Marketing Director Russel Kirkham spoke on the new Opihr Gin ready-to-drink gin & tonics saying, "With consumers across the UK heading outdoors to enjoy a drink with their friends and family as part of our ‘new normal’, we’re really excited to be launching our new Opihr RTD cans. Not only do they look great with a bold and colorful, eye-catching design, but the two great-tasting flavors mean that consumers can enjoy a bar-quality gin, while on the move. With bars and restaurants still navigating how to operate safely and effectively under the latest Covid-19 rules, premium RTDs can also provide on-trade outlets with an efficient way of serving quality drinks safely, without the need for glassware."
Trend Themes
1. Ready-to-drink Cocktails - The Opihr Gin ready-to-drink gin & tonics offer a convenient and premium alternative to freshly mixed drinks.
2. Outdoor Drinking Solutions - As consumers embrace outdoor socializing, the new Opihr RTD cans provide a portable and bar-quality gin experience.
3. Efficient On-trade Beverage Service - Premium RTDs like Opihr Gin canned cocktails can help bars and restaurants safely serve quality drinks without the need for glassware.
Industry Implications
1. Beverage Packaging - The unveiling of the convenient Opihr Gin canned cocktails showcases opportunities for innovative packaging formats in the beverage industry.
2. Alcoholic Beverages - The ready-to-drink gin & tonic trend presents disruptive innovation opportunities for manufacturers and brands in the alcoholic beverage industry.
3. Hospitality - The rise of premium RTDs as a safe and efficient beverage option creates potential for disruptive innovation in how bars and restaurants serve their customers.
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