These New Cross Keys Gin Cocktails Have a 5% ABV
Michael Hemsworth — August 27, 2021 — Marketing
These new Cross Keys Gin cocktails are being launched by the Amber Beverage Group to help provide consumers with access to premium gin-based refreshments in an easy way. The drinks come in the form of the Cross Keys Gin & Tonic and the Cross Keys Gin & Blackcurrant & Tonic, which both feature an ABV of 5% and come in 330ml cans. The drinks will be initially launched in the Baltic region before arriving in the UK and beyond towards the end of 2021.
Global Brand Director for Cross Keys Gin Māris Kalniņš spoke on the new Cross Keys Gin cocktails saying, "By launching Cross Keys Gin & Tonic, we have set ourselves the ambition to become the No.1 Gin & Tonic RTD brand in the Baltics. We have developed an amazing product with a very tasty and refreshing liquid that will fit our consumers’ needs, not only during the summer months but throughout the whole year."
Global Brand Director for Cross Keys Gin Māris Kalniņš spoke on the new Cross Keys Gin cocktails saying, "By launching Cross Keys Gin & Tonic, we have set ourselves the ambition to become the No.1 Gin & Tonic RTD brand in the Baltics. We have developed an amazing product with a very tasty and refreshing liquid that will fit our consumers’ needs, not only during the summer months but throughout the whole year."
Trend Themes
1. Canned Cocktail Convenience - The trend of canned cocktails is disrupting the traditional cocktail industry by providing consumers with a convenient format that can be easily consumed on-the-go.
2. Gin-based Rtds - The trend of gin-based ready-to-drink cocktails is disrupting the RTD industry by providing consumers with a premium gin experience in a convenient and accessible format.
3. Regional Launch Strategies - The trend of launching products regionally before expanding globally is disrupting traditional launch strategies by allowing companies to test their products in smaller markets before scaling up.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by investing in developing more premium and convenient products that cater to consumers' changing preferences and needs.
2. Alcohol Industry - The alcohol industry can innovate by embracing canned cocktail trends and developing more premium RTDs that appeal to consumers looking for convenient and accessible premium drinks.
3. Marketing Industry - The marketing industry can innovate by taking advantage of regional launch strategies to help companies test their products in smaller markets, refine their marketing strategies, and build a loyal customer base before scaling up.
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