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Top 100 Marketing Trends in October

Froom Cheese Lover Societies to Humorous Payment Campaigns

— October 4, 2024 — Marketing
The October 2024 marketing trends showcase a diverse array of campaigns, commercial spots, pop-ups, and immersive experiences that leverage technology to enhance consumer engagement like the McDonald's Japan AI Ad.

Notably, with the commencement of the NFL season in the United States, numerous marketing efforts have prominently featured football athletes and celebrities. A highlight of this season includes Megan Thee Stallion’s PEPSI advertisement, which positions the brand as the official beverage sponsor of the NFL. In addition, PEPSI has initiated a mixologist-crafted beverage truck, offering specialized drink creations that creatively incorporate the brand's diverse soda offerings, thereby engaging participants uniquely.

Moreover, the marketing landscape is also enriched by a series of collaborations tied to the release of Beetlejuice Beetlejuice, aligning with the Halloween season. This connection has spurred a variety of Halloween-themed marketing trends characterized by spooky motifs and iconic figures from pop culture, including monsters and supervillains. These trends illustrate the industry's ability to innovate and adapt, effectively capturing consumer interest through timely and culturally relevant narratives.
9.5
Score
Popularity
Activity
Freshness
100
Cozy Anime-Inspired Sleepwear Lines
Cozy Anime-Inspired Sleepwear Lines
Pokémon & Gelato Pique are Inspired by the Pokémon Sleep App
<
99
Collaborative Date-Ready Cosmetics
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
<
98
QSR X-Ray Campaigns
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
<
97
Rewarding Reading Challenges
Rewarding Reading Challenges
Ferrero Rocher's Reading is a Treat Pairs Chocolate and Good Books
<
96
Luxuriously Matured Malt Scotches
Luxuriously Matured Malt Scotches
Glenfiddich Single Malt Scotch Whisky Debuts the Grand Château
<
95
Sensitive Skincare Exfoliators
Sensitive Skincare Exfoliators
Cetaphil's Gentle Exfoliating Line Supports Gentle Daily Care
<
94
Canned Cola Cocktails
Canned Cola Cocktails
The Horoyoi Netflix Cola Sours Celebrate the Return of Squid Game
<
93
Breakfast Bread Roll-Inspired Creamers
Breakfast Bread Roll-Inspired Creamers
Coffee Mate Debuts a Bagel & Cream Cheese Flavored Creamer
<
92
Nostalgic Snack Ranges
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
<
91
Cheese-Filled Snack Burgers
Cheese-Filled Snack Burgers
White Castle Added Double Cheese Sliders to its Portfolio
<
90
Artfully Designed Beer Packs
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
<
89
Soda-Paired Pizza Deals
Soda-Paired Pizza Deals
Pepsi Chase Cars Boost Pizza and Pepsi Pairings to Unlock Maximum Flavor
<
88
Accessible Fashion Tours
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
<
87
Comfortable Home Slippers
Comfortable Home Slippers
Parachute and BIRKENSTOCK Collaborate on the Zermatt Premium Slippers
<
86
Therapeutic Sunset-Inspired Cards
Therapeutic Sunset-Inspired Cards
Sunset Spark Deck Offers Mindfulness Tools with Painted Sunsets
<
85
Streaming Service Gift Boxes
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
<
84
College-Inspired Haircare Pop-Ups
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
<
83
Epic Rapper-Backed Soda Campaigns
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
<
82
Holiday-Ready Skincare Kits
Holiday-Ready Skincare Kits
Dermalogica's Holiday Collection Boasts a Series of Beauty Kits
<
81
UFC-Backed Bar Carts
UFC-Backed Bar Carts
New Amsterdam Vodka Launches a 'Fight Night' Bar Cart for Hosting Events
<
80
Domestic Awareness Campaigns
Domestic Awareness Campaigns
IKEA Australia Presents the This is Not a Home Campaign
<
79
QSR Meme Costumes
QSR Meme Costumes
Spirit Halloween x Chipotle Collaborated on a Halloween Costume Collection
<
78
Reimagined Handbag Capsules
Reimagined Handbag Capsules
Louis Vuitton and Sophie Turner Debut the Neverfull Inside Out Bags
<
77
Football-Inspired Kitchen Essentials
Football-Inspired Kitchen Essentials
The NFL x Hedley & Bennett Collection Features Special Aprons
<
76
Unique Auto-Racing Campaigns
Unique Auto-Racing Campaigns
Liquid Death and NASCAR Partner to Launch the 'Pro Driver' Campaign
<
75
Global Tasmanian Footwear Campaigns
Global Tasmanian Footwear Campaigns
Blundstone Debuts its ‘Well Worn’ Campaign
<
74
Coffee Cocktail Timepieces
Coffee Cocktail Timepieces
Cazadores and Café Bustelo Collaborated on a Special Café O'Clock
<
73
Exclusive Candy Bar Costumes
Exclusive Candy Bar Costumes
The Spirit Halloween x Butterfinger Collab Mimics a Vibrant Wrapper
<
72
Anti-Shrinkflation Pizza Campaigns
Anti-Shrinkflation Pizza Campaigns
Domino's MOREflation Will Offer More Food for the Same Price
<
71
Hard Candy Energy Drinks
Hard Candy Energy Drinks
C4 x Hershey Unveil Fruity Jolly Rancher Energy Drinks
<
70
Sweet-and-Salty Costumes
Sweet-and-Salty Costumes
Spirit Halloween Debuted Auntie Anne's and Cinnabon Costumes
<
69
Unholy Skincare Campaigns
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
<
68
Cheese Lover Societies
Cheese Lover Societies
Cheez-It Invites Fans to Join "The Cheez-Masons"
<
67
Family-Friendly Interactive Museums
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
<
66
Shoppable Travel Storefronts
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
<
65
Whimsical Snack Machines
Whimsical Snack Machines
Jaffa Cakes Assembled an Interactive Installation to Entice Gen Z
<
64
Inventive Fast Food Campaigns
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
<
63
Exclusive Social Shopping Snacks
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
<
62
Singer-Collaborative Hair Campaigns
Singer-Collaborative Hair Campaigns
Sabrina Carpenter Named as Redken's First Global Ambassador
<
61
Racing Car-Themed Supplement Collaborations
Racing Car-Themed Supplement Collaborations
Hiya x Hot Wheels Present a Vibrant Refillable Bottle
<
60
National Coffee Day Promotions
National Coffee Day Promotions
belVita Celebrates Coffee with the 'Drippiest' Coffee Bar Giveaway
<
59
Modern Coffee Packaging Designs
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
<
58
Spooky Film-Inspired Halloween Costumes
Spooky Film-Inspired Halloween Costumes
Spirit Halloween Launches Beetlejuice Beetlejuice Costumes
<
57
Coffee Milk Campaigns
Coffee Milk Campaigns
Kristen Wiig Stars in the Ad for the Craveable New Dunkin' Dunkalatte
<
56
Teen Film Juice Drinks
Teen Film Juice Drinks
The Mean Girls x Ocean Spray Collab Celebrates the Film's 20th Anniversary
<
55
Award-Winning Probiotic Supplements
Award-Winning Probiotic Supplements
Seed Launches Its Probiotics in Target Stores Nationwide
<
54
Complimentary Hot Sauce Bars
Complimentary Hot Sauce Bars
Firehouse Subs' Hot Sauce Bar Offers a Heat Level for Everyone
<
53
Pizza Box Resumes
Pizza Box Resumes
Pizza Hut's "ResZAmes" Support Job Seekers During the September Surge
<
52
Dynamic Athleisure Apparel
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
<
51
Collaborative Vibrant Makeup Collections
Collaborative Vibrant Makeup Collections
The Guerlain x Emilio Pucci Makeup Collection is High-End
<
50
Gamified Fashion Customizations
Gamified Fashion Customizations
DKNY x FashionVerse Create an Immersive Fashion-Forward Universe
<
49
Espresso Martini Festivals
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
<
48
Stackable Canned Fish Packages
Stackable Canned Fish Packages
Robot Food's 'The Tower of Tuna' Packaging is Convenient
<
47
Global Handbag Campaigns
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
<
46
Poortlaand-Inspired Practical Bag Collections
Poortlaand-Inspired Practical Bag Collections
Portland Gear Offers a Line of Travel Bags & Apparel
<
45
Travel-Inspired Chocolate Bar Giveaways
Travel-Inspired Chocolate Bar Giveaways
Kit Kat Introduced its 'Vanilla Break' Sweepstakes
<
44
Advanced Non-Stick Cookware Capsules
Advanced Non-Stick Cookware Capsules
T-fal Debuts its Stone Shield Cookware Line
<
43
Off-Road Vehicle Activations
Off-Road Vehicle Activations
Polaris Hosted an Immersive Ride-Along Event at Budds Creek
<
42
Weight Wellness Campaigns
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
<
41
Immersive Coffee Pop-Ups
Immersive Coffee Pop-Ups
Ninja will Host the Ninja Luxe Café 'House of Vibes' Event in NYC
<
40
Graffiti-Painted Beer Packaging
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
<
39
Tranquil Retail Environments
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
<
38
Special Edition Water Bottles
Special Edition Water Bottles
Dutch Bros Partners with Owala® to Target the Gen Z Demographic
<
37
Jamaican Footwear Store Launches
Jamaican Footwear Store Launches
Clarks Originals Opens its Inaugural Store in Jamaica
<
36
Celebratory Co-Branded Lip Balms
Celebratory Co-Branded Lip Balms
The Funfetti x Curology Collaboration Makes Lip Care a Treat
<
35
Candy Corn Suites
Candy Corn Suites
Brach's Candy Corn Suite Appeals to Fans of a Polarizing Fall Treat
<
34
Fan-Made Sandwich Creations
Fan-Made Sandwich Creations
Burger King Unveiled the Finalists of its Whopper Contest
<
33
Color-Inspired Spirit Packagings
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
<
32
Plant-Based Pumpkin Beverages
Plant-Based Pumpkin Beverages
MALK Organics Debuts its Almond Pumpkin Spice
<
31
Metaverse Music Festivals
Metaverse Music Festivals
A First-of-Its-Kind Kids Relief Music Festival is Taking Place on Roblox
<
30
Spicy Summer-Inspired Initiatives
Spicy Summer-Inspired Initiatives
Lee Kum Kee Launches the 'Heat Heroes' Program
<
29
Box-Office-Themed Travel Pop-Ups
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
<
28
Luxury Supercar Strollers
Luxury Supercar Strollers
Silver Cross and Automobili Lamborghini Created the Reef AL Arancio
<
27
Humorous Payment Campaigns
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
<
26
Mobile Tea Pop-Up Trucks
Mobile Tea Pop-Up Trucks
Sandy Liang is Launching a Partnership with HeyTea for New York Patrons
<
25
Platform-Exclusive Sodas
Platform-Exclusive Sodas
Coca‑Cola Happy Tears Zero Sugar Released on TikTok for Gen Z
<
24
Cookie-Cola Slushies
Cookie-Cola Slushies
The Coca-Cola OREO Zero Sugar Slurpee Elevates a Fan-Favorite Flavor
<
23
Cartoon Cat-Themed Drinkware
Cartoon Cat-Themed Drinkware
Starbucks and Hello Kitty Launch a Cartoonish Cup Collection
<
22
Quirky Athlete-Centric Mayo Campaigns
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
<
21
Luminous Limited-Edition Fragrances
Luminous Limited-Edition Fragrances
The Valentino Born in Roma The Gold Boasts Warm Notes
<
20
Anniversary-Celebrating Console Bundles
Anniversary-Celebrating Console Bundles
Sony Launched a PS5 Bundle with PS1-Inspired Designs
<
19
Makeup-Inspired Music Collaborations
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
<
18
Mayonnaise-Toting Bags
Mayonnaise-Toting Bags
Hellmann’s and Chopova Lowena Made the Margaret Bag for Taking Mayo to Go
<
17
Vibrant Snack Packaging Designs
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
<
16
Limited Edition Sports Candies
Limited Edition Sports Candies
NERDS Released Two New Gummy Clusters Flavors for Football Season
<
15
Viral Video Content Toys
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
<
14
Digital Debit Card Campaigns
Digital Debit Card Campaigns
Interac Introduces 'The Lost Wallet Board' Installation in Toronto
<
13
Mixologist-Crafted Beverage Creations
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
<
12
Cult Film-Inspired Fashion Collections
Cult Film-Inspired Fashion Collections
Rodarte Draws Inspiration from Beetlejuice Beetlejuice
<
11
Reinvigorated 90s Fashion
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
<
10
AI-Generated Airline Campaigns
AI-Generated Airline Campaigns
Qatar Airways and AKOOL Launch the 'AI Adventure' Campaign
<
9
Color Blindness-Exclusive Billboards
Color Blindness-Exclusive Billboards
TD Unveils a Campaign to Highlight Its Accessibility Adapter
<
8
AI-Fuelled QSR Animated Commercials
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
<
7
Sober October Campaigns
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
<
6
Actress-Launched Luxury Skincare Lines
Actress-Launched Luxury Skincare Lines
Hunter Schafer Collaborates with Shiseido on a New Line
<
5
Co-Branded Rum Cocktails
Co-Branded Rum Cocktails
A Ready-to-Drink Bacardí and Coca-Cola Cocktail is Debuting in 2025
<
4
Revamped Luxury Skincare Lines
Revamped Luxury Skincare Lines
Shiseido’s Future Solution LX Boasts Powerful Formulations
<
3
Presidential Coconut Ice Creams
Presidential Coconut Ice Creams
Ben & Jerry's Creates Kamala's Coconut Jubilee Ice Cream
<
2
Porcelain-Inspired Streetwear Capsules
Porcelain-Inspired Streetwear Capsules
Lacoste x CLOT Fuse Heritage and Urban Fashion
<
1
Premium Headphone Giveaways
Premium Headphone Giveaways
The Verge is Giving Away a Sony WH-100XM5 to a Lucky Reader
<