Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
References: media.dominos & designtaxi
Domino's Pizza is launching its new Emergency Pizza program, which allows customers to receive a free medium pizza with two toppings whenever they need it. All they need to do is place an order online or digitally of any pie worth $7.99 USD or more. This offering is available from now until February 11, 2024.
The packaging is just as playful as it mimics the look of emergency door release boxes which read "Emergency Pizza" at the top with arrows that point at where to lift the box and alleviate their cravings. The campaign was thought out by the ad agency WorkInProgress. The box reads “This pizza cannot be used as a flotation device. eat your pizza before assisting others with theirs.”
Image Credit: Domino's Pizza
The packaging is just as playful as it mimics the look of emergency door release boxes which read "Emergency Pizza" at the top with arrows that point at where to lift the box and alleviate their cravings. The campaign was thought out by the ad agency WorkInProgress. The box reads “This pizza cannot be used as a flotation device. eat your pizza before assisting others with theirs.”
Image Credit: Domino's Pizza
Trend Themes
1. Emergency Pizza Program - Domino's Pizza launches an Emergency Pizza program allowing customers to receive a free medium pizza with two toppings whenever they need it.
2. Playful Packaging Design - Domino's Pizza introduces playful packaging design mimicking emergency door release boxes, reinforcing the concept of their Emergency Pizza program.
3. Creative Advertising Campaign - Domino's Pizza collaborates with the ad agency WorkInProgress to create a creative and attention-grabbing advertising campaign for their Emergency Pizza program.
Industry Implications
1. Fast Food Industry - The Emergency Pizza program by Domino's Pizza presents an innovative approach in the fast food industry by providing customers with free pizzas on demand.
2. Packaging Industry - The playful packaging design of Domino's Pizza, inspired by emergency door release boxes, creates an opportunity for the packaging industry to explore unique and engaging packaging solutions.
3. Advertising Industry - Through their collaboration with WorkInProgress, Domino's Pizza showcases the potential for creativity and impact in the advertising industry when promoting new offerings.
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