The Ketel One Botanical Vodka Spritz Has Just 73 Calories
Michael Hemsworth — August 28, 2020 — Marketing
References: ketelone & drugstorenews
Low-calorie and alcohol refreshments have surged in popularity in recent years as consumers seek out options that suit their lifestyle and preferences, which is now seeing new varieties like the Ketel One Botanical Vodka Spritz be introduced. The canned cocktail is made using 100% non-GMO grain and has just 73 calories per serving with a 3.6% ABV to make it suitable for casually sipping versus mixed cocktails that are often far more boozy. The cocktail comes in Cucumber & Mint, Peach & Orange Blossom and Grapefruit & Rose flavor options, which makes them one of the more elevated varieties on the market.
Carl Nolet Jr. spoke on the new Ketel One Botanical Vodka Spritz saying, "We created Ketel One Botanical to appeal to the conscious consumer. We care as deeply about what goes into every bottle, as they care deeply about what they are eating and drinking. That sentiment rings truer than ever in a world where caring for ourselves and each other is a priority, and ease without sacrificing quality is so important. Honoring our family's legacy of 'quality over everything' while responding to a strong need for convenience, we are thrilled to launch our Ketel One Botanical Vodka Spritz. It's the same fresh taste and delightful experience consumers expect from Ketel One in a new and exciting format.”
Carl Nolet Jr. spoke on the new Ketel One Botanical Vodka Spritz saying, "We created Ketel One Botanical to appeal to the conscious consumer. We care as deeply about what goes into every bottle, as they care deeply about what they are eating and drinking. That sentiment rings truer than ever in a world where caring for ourselves and each other is a priority, and ease without sacrificing quality is so important. Honoring our family's legacy of 'quality over everything' while responding to a strong need for convenience, we are thrilled to launch our Ketel One Botanical Vodka Spritz. It's the same fresh taste and delightful experience consumers expect from Ketel One in a new and exciting format.”
Trend Themes
1. Low-calorie Canned Cocktails - Opportunity for innovation in creating more flavors and branding for low-calorie canned cocktails.
2. Healthy Alcohol Options - Potential for disruptive innovation in creating new healthier alcohol options that cater to the conscious consumer.
3. Convenient Premium Cocktails - Opportunity for innovation in creating premium canned cocktails that offer a convenient sipping experience for on-the-go consumers.
Industry Implications
1. Alcohol Industry - Disruptive innovation opportunities in the industry include creating more low-calorie and healthy alcohol options with premium branding.
2. Canned Beverage Industry - Opportunity for innovation in the canned beverage industry to cater to the need for convenience and premium sipping experience for on-the-go consumers.
3. Healthy Lifestyle Industry - Potential for disruptive innovation in the industry by creating new healthier alcoholic beverages, catering to the growing conscious consumer market.
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