FUNNY WATER Has a 3.75% ABV with a Hydrating Recipe
Michael Hemsworth — December 15, 2021 — Marketing
References: funnywater & bevnet
The FUNNY WATER canned cocktails are a range of low-alcohol products for consumers seeking out a way to enjoy a drink that is a more flavorful and beneficial alternative to existing hard seltzers on the market. The naturally flavored still water-based cocktail has no carbonation and boasts a low 3.75% ABV to make it a great choice for those seeking out a lower alcohol option to try. The drink is also packed with antioxidants and electrolytes, which is reported by the brand to help promote enhanced hydration.
Co-Founder PJ Loughran spoke on the inspiration for the FUNNY WATER canned cocktails saying, "At the festivals, we provided ample hydration stations and water refill areas, but the reality is that when you’re listening to your favorite bands in an incredible technicolor environment, it’s very easy to forget to take proper care of yourself. We hope FUNNY WATER serves as a healthy alternative, allowing everyone to socialize longer and safer.”
Co-Founder PJ Loughran spoke on the inspiration for the FUNNY WATER canned cocktails saying, "At the festivals, we provided ample hydration stations and water refill areas, but the reality is that when you’re listening to your favorite bands in an incredible technicolor environment, it’s very easy to forget to take proper care of yourself. We hope FUNNY WATER serves as a healthy alternative, allowing everyone to socialize longer and safer.”
Trend Themes
1. Low-alcohol Cocktails - Creating sustainable, low-alcohol cocktail options for consumers.
2. Functional Hydration - Incorporating electrolytes and other beneficial ingredients into non-alcoholic beverages.
3. Naturally Flavored Beverages - Meeting consumer demand for natural, flavorful beverage options.
Industry Implications
1. Alcoholic Beverages - Developing low-alcohol cocktail options to appeal to health-conscious consumers.
2. Functional Beverages - Incorporating electrolytes and other functional ingredients to promote hydration and wellness.
3. Natural and Organic Foods - Addressing the demand for natural and healthier beverage options that provide a range of benefits.
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