Fonecta Directory Services Proves Not Answering Can Cost You
Vincent Salera — March 30, 2009 — Pop Culture
References: coloribus
This commercial for Fonecta's directory services shows us that not answering an unknown phone call can cost you money--and can actually cost you millions, as you will see in the commercial.
I wonder if the rate of telemarketing calls being answered went up in Helsinki after viewing the commercial. The ad was created by advertising agency SEK Grey, Helsinki with creative direction by Jarkko Tuuri.
Implications - One of the best ways for a company to establish itself as important in the consciousness of a consumer is by showcasing the disastrously comedic consequences of not using their products. The company can instill the necessity of their product by making the consumer associate unfortunate and comedic failure with eschewing their goods.
I wonder if the rate of telemarketing calls being answered went up in Helsinki after viewing the commercial. The ad was created by advertising agency SEK Grey, Helsinki with creative direction by Jarkko Tuuri.
Implications - One of the best ways for a company to establish itself as important in the consciousness of a consumer is by showcasing the disastrously comedic consequences of not using their products. The company can instill the necessity of their product by making the consumer associate unfortunate and comedic failure with eschewing their goods.
Trend Themes
1. Telemarketing Calls - The increase in telemarketing calls being answered in Helsinki after viewing the commercial presents an opportunity for companies to leverage this trend and explore innovative ways to connect with potential customers.
2. Consumer Consciousness - Companies can seize the opportunity to establish themselves as important in the consumer consciousness by showcasing the consequences of not using their products, fostering a sense of necessity and prompting more informed purchasing decisions.
3. Comedic Failure - Embracing the comedic aspect of showcasing unfortunate failures resulting from not using their products can create disruptive innovation opportunities for companies to capture the attention and engage consumers on a more emotional level.
Industry Implications
1. Telecommunications - The telecommunications industry can explore new strategies and technologies to enhance telemarketing calls and improve customer outreach, taking advantage of the increased call answering rate.
2. Advertising - Within the advertising industry, there is an opportunity for creative agencies to develop compelling campaigns that highlight the consequences of not using their client's products while ensuring a comedic and engaging approach.
3. Consumer Electronics - Consumer electronics companies have an opportunity to leverage the comedic failure aspect, intertwining it with their product offerings to create innovative and attention-grabbing advertisements that resonate with consumers.
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