Kellogg's Spain Depicts a Familiar Pandemic Experience
Ellen Smith — February 12, 2021 — Marketing
References: kelloggs & adsoftheworld
A hilarious ad spot from Kellogg's Spain depicts a familiar pandemic experience. Most parents are familiar with what's known as video call fatigue, and those with young children suffer the effects of this even more. The ad plays into this, with a scene that stars a father and his young child. The scene is narrated by the father's internal monologue. He complains of having little energy and wanting his meeting to be over. Just then, he locks eyes with his child, giving him a nod of approval to disconnect the internet.
The much-needed break from the meeting allowed the father to enjoy a bowl of cereal, which gave him the energy to join the next video call, while playing Jenga with his young one.
Image Credit: Kellogg's
The much-needed break from the meeting allowed the father to enjoy a bowl of cereal, which gave him the energy to join the next video call, while playing Jenga with his young one.
Image Credit: Kellogg's
Trend Themes
1. Video Call Fatigue - Opportunity to create products and services that alleviate the negative effects of prolonged video conferencing.
2. Relatable Marketing - Brands can connect with audiences by acknowledging and addressing relatable experiences.
3. Multitasking Culture - Opportunity to create products that cater to consumers who want to multitask during video calls.
Industry Implications
1. Marketing and Advertising - Brands can create ads that acknowledge and address relatable experiences to connect with their target audience.
2. Technology - Opportunity to create products and features that alleviate the negative effects of prolonged video conferencing or allow for better multitasking during virtual meetings.
3. Food and Beverage - Opportunity to market products that cater to consumers who want quick and easy food options during video calls.
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