Liberation Cocktails is Debuting Three New Products
Michael Hemsworth — July 6, 2022 — Marketing
References: liberationcocktails & conveniencestore
Liberation Cocktails has announced it's expanding its product range with three new additions to keep consumers satisfied this summer when looking for something to sip. The brand is introducing the new Spiced Margarita, Mojito and 0.0% Chilli Rhubarb Spritz, which are made with El Sueno Tequila Blanco, oak-aged white rum and English pressed rhubarb, respectively. The products are arriving in 75cl and 200ml cans, and even 20-liter kegs for high-volume venues in the UK.
Managing Director of Liberation Cocktails George Workman commented on the new products saying, "We are delighted to be introducing three exciting new variants to the market. The response from the industry has been amazing and allowed us to develop new recipes to suit all tastes and continue to shake up the cocktail category. With the current staffing crisis and venues back to pre-pandemic trading levels, our bar-strength cocktails provide a less labour-intensive way for the on-trade to provide a premium cocktail service quickly whilst our bottles and cans meet the growing consumer demand for ready to drink cocktails.”
Managing Director of Liberation Cocktails George Workman commented on the new products saying, "We are delighted to be introducing three exciting new variants to the market. The response from the industry has been amazing and allowed us to develop new recipes to suit all tastes and continue to shake up the cocktail category. With the current staffing crisis and venues back to pre-pandemic trading levels, our bar-strength cocktails provide a less labour-intensive way for the on-trade to provide a premium cocktail service quickly whilst our bottles and cans meet the growing consumer demand for ready to drink cocktails.”
Trend Themes
1. Premium Premixed Cocktail Market - The growing demand for ready-to-drink cocktails presents an opportunity for innovative companies to develop new and exciting flavors that cater to a wide range of palates.
2. Bar-strength Cocktail Service - Companies can take advantage of the current staffing crisis in the industry by offering bar-strength cocktails that are less labour-intensive, allowing for quicker service in high-volume venues.
3. Diversification of Product Offerings - Expanding the range of products to include new variants and packaging sizes can help companies cater to a wider range of customers, including high-volume venues, and differentiate themselves from competitors.
Industry Implications
1. Alcoholic Beverage Industry - Companies can capitalize on the growing demand for ready-to-drink cocktails by developing and marketing premium quality premixed cocktail products.
2. Hospitality Industry - Developing and products like Liberation Cocktails can help in sustaining the business by catering to a growing demand of less labor-intensive premium cocktails that can be served quickly.
3. Packaging Industry - With the increased demand of premixed cocktails, companies within the packaging industry are in a position to offer innovative solutions for packaging not only in standard bottles but also 75cl and 200ml cans and kegs suitable for high-volume venues.
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