Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,432 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,671 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,671 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,432 cutting edge ideas.

Top 100 Branding Trends in 2024

From Fashion Doll Sodas to Personalized GenAI Packaging

— January 5, 2025 — Marketing
2024 branding trends combine technology, creativity, and nostalgia to engage consumers in innovative ways. From hyper-personalized packaging to bold collaborations, these trends redefine customer interaction and product design.

Johnnie Walker’s collaboration with Scottish artist Scott Naismith offers whisky fans a generative AI experience to co-create personalized 'Blue Label' bottles. Guests answer questions to guide their design, featuring unique landscapes and colors inspired by Naismith’s art. Leveraging Diageo’s Project Halo, this pilot project exemplifies how AI can responsibly enable fan-artist collaboration, blending digital innovation with traditional craftsmanship.

Following Barbie’s 2023 movie success, Olipop introduces a 'Peaches & Cream' soda inspired by the doll’s iconic pink aesthetic. This nostalgic collaboration also launches a Virtual Peaches & Cream Kitchen, offering digital coupons for free soda. The soda exemplifies the power of exclusive, nostalgic partnerships in creating bold, consumer-driven experiences.

These trends highlight how branding evolves with technological advancements and cultural collaborations, delivering personalized and engaging consumer products. For more branding innovations in the year ahead, check out Trend Hunter’s 2025 Trend Report.
9.8
Score
Popularity
Activity
Freshness
100
Recyclable Label-Free Soda Packaging
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
<
99
Gen Alpha-Focused Eyewear Collabs
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
<
98
Modern Fish Oil Packaging
Modern Fish Oil Packaging
Sports Research's Omega-3 Fish Oil Comes in Slick Packaging
<
97
Illustrative 420 Campaigns
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
<
96
Affordable Nude Cosmetic Products
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
<
95
Sakura-Inspired Snack Boxes
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
<
94
Marshmallow-Inspired Beauty Collabs
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
<
93
Modern Coffee Packaging Designs
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
<
92
Aggressive Athlete Ads
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
<
91
Romantic Champagne Cocktails
Romantic Champagne Cocktails
Emily in Paris' Chamère is Now Available in Ready-to-Drink Formats
<
90
Actress-Launched Luxury Skincare Lines
Actress-Launched Luxury Skincare Lines
Hunter Schafer Collaborates with Shiseido on a New Line
<
89
Affordable Dermatologist-Developed Products
Affordable Dermatologist-Developed Products
HH Science™ Launched an Affordable Skincare Line
<
88
Fashion Doll Sodas
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
<
87
QSR Plunge Buckets
QSR Plunge Buckets
Ruffles and KFC Created Spicy Chips and a Plunge Bucket for Cooling Off
<
86
Luxurious Iridescent Cognac Bottles
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
<
85
Mom-Inspired Candle Lines
Mom-Inspired Candle Lines
Candier Gears Up for Mother's Day with a special range of candles
<
84
Blood Sugar-Supporting Tinctures
Blood Sugar-Supporting Tinctures
Apothékary is Launching Blue Burn™, a New Herbal Tincture
<
83
Celebrity-Led Luxury Handbag Campaigns
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
<
82
Nostalgic Beer Brand Phones
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
<
81
Fashion-Inspired Luggage Campaigns
Fashion-Inspired Luggage Campaigns
Samsonite's Jet Gala Event Fuses Fashion and Travel Essentials
<
80
AI Job Skill Tools
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
<
79
AI-Driven Video Generation Platforms
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
<
78
Co-Branded Skate-Inspired Capsules
Co-Branded Skate-Inspired Capsules
PLEASURES x Reebok Not Guilty Capsule Available 4/20
<
77
Snack-Stashing Boots
Snack-Stashing Boots
Pringles x Crocs Collaborated on Footwear Inspired by Crisps
<
76
Modernized Home Scent Kits
Modernized Home Scent Kits
Enviroscent Launches a New Look for Its Scent Stix + Stand™ Starter Kit
<
75
Elegant Colored Glassware Collections
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
<
74
Characterized Filmic Drinkware
Characterized Filmic Drinkware
Starbucks Debuts Wicked-Inspired Drinkware
<
73
Experimental Film Motels
Experimental Film Motels
The Mountain Dew Borderlands Motel Brings the Video Game to Life
<
72
Celebratory Plush Stores
Celebratory Plush Stores
A Build-A-Bear x Hello Kitty and Friends Workshop is Opening in LA
<
71
Romantic Drinking Accessories
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
<
70
AI-Generated Soup Can Art
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
<
69
Collagen-Infused Instant Ramen
Collagen-Infused Instant Ramen
Kroma's Super Ramen is Nourishing, Innovative, and Delicious
<
68
Non-AI Beauty Campaigns
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
<
67
Pizza-Warming Console Sleeves
Pizza-Warming Console Sleeves
Pizza Hut Canada's PIZZA WRMR Helps Gamers' Slices Hot
<
66
Undefined Relationship Candies
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
<
65
Back-To-School Disney-Inspired Fashion Lines
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
<
64
Cheeky Golf Pants
Cheeky Golf Pants
Twisted Tea Hard Iced Tea Introduced the Twisted Tea Cheater Pants
<
63
Personalized GenAI Packaging
Personalized GenAI Packaging
The Johnnie Walker x Scott Naismith Experience Combines AI and Art
<
62
Cartoon-Inspired Beverage Collaborations
Cartoon-Inspired Beverage Collaborations
Joyburst Partners with Disney and Pixar's Inside Out 2
<
61
Streetwear-Inspired Beer Collaboration
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
<
60
Mushroom-Powered Skincare Lines
Mushroom-Powered Skincare Lines
The Mega-Mushroom, Available Through Origins Canada, is Soothing
<
59
Customizable Shoe Decorating Events
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
<
58
Soft-Pink Cosmetics Pop-Up Stores
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
<
57
Smartphone-Inspired Accessories
Smartphone-Inspired Accessories
HMD Dropped the Phonecore Range During LFW with Sinead Gorey
<
56
Rococo-Inspired Cosmetic Lines
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
<
55
Artist-Inspired Footwear Partnerships
Artist-Inspired Footwear Partnerships
OTW by Vans Introduces Its Collaboration with Sterling Ruby
<
54
Couture Beauty Campaigns
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
<
53
Film-Centric Mixology Kits
Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
<
52
Emotive Youth Skincare
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
<
51
Anti-Hero Shoe Collections
Anti-Hero Shoe Collections
adidas Partners with Marvel to Release a Deadpool and Wolverine Line
<
50
Dragon-Inspired Personal Care Collections
Dragon-Inspired Personal Care Collections
Lush Launches a Year of the Dragon-Inspired Collection
<
49
Cookie-Inspired Cosmetics
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
<
48
Problem-Solving Youth Skincare
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
<
47
Energy Drink Faucets
Energy Drink Faucets
mio's TAP* Instantly Turns Water into an Energy Drink
<
46
Athletic Merchandise Capsules
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
<
45
Anime-Inspired Smartphones
Anime-Inspired Smartphones
OnePlus & HoYoverse Unveil the OnePlus 12R Genshin Impact Edition
<
44
Candy-Flavored Beverages
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
<
43
Personalized Cereal Boxes
Personalized Cereal Boxes
General Mills Just Unveiled Cheerios Name Boxes for American Heart Month
<
42
Fast Food-Inspired Nail Kits
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
<
41
Probiotic Hydration Multipliers
Probiotic Hydration Multipliers
Blume Launched its SuperBelly Product on February 15
<
40
Resealable Fast Food Buckets
Resealable Fast Food Buckets
KFC Bucket Ware is a Microwave-Safe, Freezer-Friendly Container
<
39
Athlete-Specific Skincare Lines
Athlete-Specific Skincare Lines
Mil Usos Boasts High-Performance Total Body Care for Athletes
<
38
Video Game-Inspired Watch Collaborations
Video Game-Inspired Watch Collaborations
Kojima Productions & Anicorn Watches Co-Design a Watch
<
37
Flavorful Compact All-in-One Vaporizers
Flavorful Compact All-in-One Vaporizers
Tempo Expands into the Vaporizer Market with Punch
<
36
Parisian Airport Pop-Ups
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
<
35
Luxury Auto-Branded Footwear Collections
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
<
34
Revamped Luxury Skincare Lines
Revamped Luxury Skincare Lines
Shiseido’s Future Solution LX Boasts Powerful Formulations
<
33
Post-Workout Pastas
Post-Workout Pastas
Les Mills' Spaghetti Legs Pasta Promotes a New Functional Strength Workout
<
32
Gold-Accented Home Appliances
Gold-Accented Home Appliances
SMEG x OVO Partner for a Limited-Edition 50’s Style Collection
<
31
Playful Packaging-Inspired Vases
Playful Packaging-Inspired Vases
BAN.DO Boasts a Strawberry Milk Vase & a Cherry Cream Soda Vase
<
30
Comedic Horror Cosmetics
Comedic Horror Cosmetics
The NYX x Beetlejuice Collab Shares Bold Colors for Fantastical Looks
<
29
Co-Branded Hydration Tumblers
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
<
28
CGI-Created Fashion Campaigns
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
<
27
Female-Founded Powder Electrolyte Brands
Female-Founded Powder Electrolyte Brands
Cure Boasts Flavorful Hydrating Electrolyte Mixes
<
26
Dish-Inspired Plushie Pop-Ups
Dish-Inspired Plushie Pop-Ups
Jellycat's 'Fish & Chips' Pop-Up is a Uniquely British Experience
<
25
Fairytale-Inspired Lipsticks
Fairytale-Inspired Lipsticks
M·A·C Partnered with Disney to Release 'Royal Ball'
<
24
Alluring Unisex Fragrances
Alluring Unisex Fragrances
Initio Parfums Privés Introduces the Empowering 'Side Effect' Perfume
<
23
Exclusive Cartoon Press-On Nails
Exclusive Cartoon Press-On Nails
Glamnetic Collaborates with Hello Kitty & Friends
<
22
Performance-Driven Olympic Athlete Kits
Performance-Driven Olympic Athlete Kits
lululemon Unveils the Team Canada Kits for Paris 2024
<
21
Travel-Inspired Modern Candle Collections
Travel-Inspired Modern Candle Collections
Jupiter Smells Rich Candles Offers Luxurious Products
<
20
Affordable Dark Spots-Targeting Formulas
Affordable Dark Spots-Targeting Formulas
NIVEA Launched the Luminous630 Collection in Canada
<
19
Artist-Inspired Athletic Wear Collections
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
<
18
Porcelain-Inspired Streetwear Capsules
Porcelain-Inspired Streetwear Capsules
Lacoste x CLOT Fuse Heritage and Urban Fashion
<
17
AI-Created Luggage Campaigns
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
<
16
Collaborative Donut-Inspired Sneaker Designs
Collaborative Donut-Inspired Sneaker Designs
The Tim Hortons x adidas Sneakers are Ultra-Playful
<
15
AI-Generated Sports Campaigns
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
<
14
Skateboarding Heritage-Inspired Capsules
Skateboarding Heritage-Inspired Capsules
Vans Skateboarding and Spitfire Wheels Join Forces
<
13
Modernized Coffee Product Branding
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
<
12
Comfort-Focused Fashion Clogs
Comfort-Focused Fashion Clogs
Free People x Dr. Scholl’s Refreshes a Style for a New Generation
<
11
Makeup-Themed Dog Toys
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
<
10
Cartoon-Inspired Frozen Treats
Cartoon-Inspired Frozen Treats
Popsicle Introduces SpongeBob SquarePants Pops in Stores Nationwide
<
9
Storytelling-Forward Footwear Campaigns
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
<
8
Work-Friendly Beers
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
<
7
Protective Snacking Pants
Protective Snacking Pants
The Ore-Ida Tot-Protecting Pants Safeguard Beloved Potato Bites
<
6
Botanical Euphoric Seltzers
Botanical Euphoric Seltzers
New Brew Aims to Transform the Seltzer Beverage Experience
<
5
Young Rapper-Approved Fashion Collaborations
Young Rapper-Approved Fashion Collaborations
boohooMAN Joins Forces with DD Osama
<
4
Lunar New Year Whiskies
Lunar New Year Whiskies
James Jean Designs Johnnie Walker Blue Label's Lunar New Year Bottle
<
3
Luxury Bag Pop Ups
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
<
2
Limited-Edition Two-Speed Folding Bikes
Limited-Edition Two-Speed Folding Bikes
Brompton and Shantell Martin Merges Function and Art
<
1
Intricately Crafted Protein Bars
Intricately Crafted Protein Bars
Peter Rahal Announced his New Protein Bar Brand 'David Protein'
<