These New Lifted Liberations Cocktails are Refreshing and Flavorful
Michael Hemsworth — August 7, 2020 — Marketing
References: liftedlibations & drugstorenews
These new Lifted Liberations canned cocktails have been launched by the Rocky Mountain Soda Company-owned brand as a range of refreshments for consumers seeking out an easier way to enjoy premium drinks in an even easier manner.
The drinks include Tee Time and the Mile High Mule, which are crafted with organic vodka, tea and lemonade, and organic vodka, ginger and lime, respectively. Both of the cocktails are reported to be non-GMO, gluten-free and vegan-friendly.
Co-Founder of the Rocky Mountain Soda Company Moose Koons spoke on the new Lifted Liberations canned cocktails saying, "We are thrilled to introduce these new products to our portfolio. It's the natural next step and evolution for us. These products speak to the conscious consumer with all the things that make people happy— they're convenient, non-GMO, vegan and gluten-free. With constant change happening in the world, it's nice to have a cocktail ready to go. Mile High Mule and Tee Time fit into active lifestyles and are sessionable with a lower ABV.”
The drinks include Tee Time and the Mile High Mule, which are crafted with organic vodka, tea and lemonade, and organic vodka, ginger and lime, respectively. Both of the cocktails are reported to be non-GMO, gluten-free and vegan-friendly.
Co-Founder of the Rocky Mountain Soda Company Moose Koons spoke on the new Lifted Liberations canned cocktails saying, "We are thrilled to introduce these new products to our portfolio. It's the natural next step and evolution for us. These products speak to the conscious consumer with all the things that make people happy— they're convenient, non-GMO, vegan and gluten-free. With constant change happening in the world, it's nice to have a cocktail ready to go. Mile High Mule and Tee Time fit into active lifestyles and are sessionable with a lower ABV.”
Trend Themes
1. Canned Organic Cocktails - Disruptive innovation opportunity: Developing a wide range of canned cocktails made with organic ingredients to cater to the growing demand for convenient, healthy, and flavorful beverages.
2. Non-gmo and Gluten-free Drinks - Disruptive innovation opportunity: Creating beverages that are not only non-GMO and gluten-free but also delicious and refreshing, appealing to health-conscious consumers seeking premium options.
3. Convenient Ready-to-drink Cocktails - Disruptive innovation opportunity: Designing and producing ready-to-drink cocktails that offer convenience and flexibility for those with busy and active lifestyles.
Industry Implications
1. Alcoholic Beverage Industry - Disruptive innovation opportunity: Reimagining the alcoholic beverage industry by introducing innovative and sustainable packaging solutions for canned cocktails.
2. Health and Wellness Industry - Disruptive innovation opportunity: Developing new products that meet the rising demand for healthier alcoholic beverage options that cater to specific dietary needs and preferences.
3. Convenience Food and Beverage Industry - Disruptive innovation opportunity: Expanding the ready-to-drink market by creating novel and high-quality cocktails that offer convenience and on-the-go enjoyment.
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