Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
Laura McQuarrie — November 29, 2022 — Business
References: fashionunited.uk & blog.cryptoflies
French clothing brand Lacoste teamed up with Web3 development company Emperia to create a metaverse store that invites shoppers straight into the jaws of a virtual crocodile. Inside the space, virtual visitors are welcomed to explore pieces from the brand's latest collection like t-shirts, sweaters and accessories. To learn more about a product, consumers need only click on it so that a shoppable page pops up.
There are also other areas of the virtual metaverse store to discover, including an outside area featuring large displays with the brand's ad campaigns.
Throughout December, loot boxes will be dropped so that prizes can be collected and won. There's also a token-gated room that's only accessible to VIP customers in Lacoste’s Web3 community UNDW3 that hold an NFT.
There are also other areas of the virtual metaverse store to discover, including an outside area featuring large displays with the brand's ad campaigns.
Throughout December, loot boxes will be dropped so that prizes can be collected and won. There's also a token-gated room that's only accessible to VIP customers in Lacoste’s Web3 community UNDW3 that hold an NFT.
Trend Themes
1. Gamified Metaverse Stores - More companies will create metaverse stores that encourage user engagement through gamification.
2. Nft-gated Rooms - Companies will begin using NFTs to unlock exclusive experiences for their most loyal customers.
3. Virtual Try-ons - Virtual try-ons will become more common as technology improves and brands look for new ways to engage with customers online.
Industry Implications
1. Fashion - Fashion brands will continue to lead the way in creating innovative and immersive metaverse experiences.
2. Web3 Development - The demand for Web3 development services will continue to grow as companies look to create unique metaverse experiences.
3. Retail - Retailers will need to adapt to the rise of metaverse stores and gamified shopping experiences to stay competitive.
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