JD & Nike Created an Augmented Reality Shoe Try-On for TikTok
Laura McQuarrie — August 20, 2021 — Marketing
References: fashionunited.uk
When it comes to augmented reality try-ons, Snapchat is the go-to choice for many Gen Z users but Nike and sports retailer JD are introducing a new augmented reality shoe try-on experience for TikTok. The #JDVaporMaxShuffle campaign hashtag comes with a dance challenge that builds hype for the upcoming launch from Nike, and fans are able to try on the silhouette virtually in different colors. There's also an exclusive music track that can be used with the videos and users are invited to use the hashtag while dancing in the augmented reality shoes for their chance to win a year's supply of Nike trainers.
Thanks to the platform's 3D AR Branded Effect, TikTok users can experience the sneaker in three styles. This technology bolsters the online shopping process, especially at a time when many people are hesitant to return to in-store shopping.
Thanks to the platform's 3D AR Branded Effect, TikTok users can experience the sneaker in three styles. This technology bolsters the online shopping process, especially at a time when many people are hesitant to return to in-store shopping.
Trend Themes
1. Augmented Reality Try-on - JD & Nike's dance-inspiring augmented reality shoe try-on experience for TikTok introduces a new way to virtually try on shoes.
2. Social Media Commerce - The #JDVaporMaxShuffle campaign hashtag and dance challenge on TikTok builds hype for the upcoming launch from Nike, showing how social media commerce can be lucrative.
3. Interactive Shopping Experience - The use of augmented reality technology in the TikTok try-on experience provides an interactive shopping experience, which could disrupt the traditional online and in-store shopping processes.
Industry Implications
1. Fashion Retail - The use of augmented reality try-on technology by Nike and JD on TikTok shows how fashion retail can integrate innovative technologies to enhance the shopping experience.
2. Social Media - The successful use of the #JDVaporMaxShuffle campaign hashtag and dance challenge on TikTok shows how social media can be a lucrative platform for commerce and brand building.
3. Online Shopping - The augmented reality shoe try-on experience on TikTok could disrupt the traditional online shopping process by enabling customers to virtually try on items before purchasing, potentially reducing return rates and increasing customer satisfaction.
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