The New Adidas App Brings AR Try-Ons and Live Chat to Indian Consumers
Rahul Kalvapalle — December 29, 2021 — Tech
References: adidas.co.in & livemint
While many consumers in Western countries have been enjoying the benefits of the Adidas shopping app, the same cannot be said of Adidas enthusiasts in many developing economies, which is precisely why the global sports apparel brand has launched an Indian shopping app that brings features such as augmented reality try-on functionality and live chat support to its legions of fans in India.
The Adidas India app will allow Indian sport and street style aficionados to achieve a higher level of engagement with the brand that was previously possible by enrolling in the Adidas Creators Club in order to earn points, receive rewards and shop for the latest and greatest offerings from Adidas.
In the words of Sunil Gupta, senior director at Adidas India, this Indian shopping app will bring a "personalised, secure and smooth digital shopping experience" to consumers.
Image Credit: Adidas
The Adidas India app will allow Indian sport and street style aficionados to achieve a higher level of engagement with the brand that was previously possible by enrolling in the Adidas Creators Club in order to earn points, receive rewards and shop for the latest and greatest offerings from Adidas.
In the words of Sunil Gupta, senior director at Adidas India, this Indian shopping app will bring a "personalised, secure and smooth digital shopping experience" to consumers.
Image Credit: Adidas
Trend Themes
1. Indian Shopping Apps - The rise of shopping apps in India presents opportunities for retailers to leverage innovative technologies and enhance consumer engagement.
2. AR Try-on Functionality - Augmented reality try-on features are disrupting the traditional retail experience, allowing customers to virtually try on products with greater ease and accuracy.
3. Live Chat Support - Instant and personalized customer service through live chat is becoming an essential component of customer satisfaction, allowing retailers to efficiently address customer concerns and build brand loyalty.
Industry Implications
1. Sportswear - The sportswear industry is ripe for disruption through innovative technologies that enhance consumer engagement, such as augmented reality try-on features and live chat support.
2. Retail - The rise of shopping apps in India and the integration of innovative features like augmented reality try-on and live chat support is disrupting the traditional retail industry and enhancing customer engagement.
3. Digital Marketing - Incorporating innovative features like augmented reality try-on and live chat support into shopping apps presents opportunities for digital marketers to enhance customer engagement and build brand loyalty for retailers.
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