Whitley Neill Oriental Spiced Gin is Inspired by the Founder's Travels
Michael Hemsworth — March 15, 2022 — Marketing
References: whitleyneill & conveniencestore
The Whitley Neill Oriental Spiced Gin is being launched by the brand in the UK as a new spirit for consumers to try out when seeking a way to enhance their favorite recipes with some exotic flavor. The spirit is inspired by the founder's travels to the Indian subcontinent in the 1990s, and is flavored with juniper, cardamom, citrus and cumin. This helps to bring traditional flavors of the Orient to the UK and encourages consumers to try something outside of their usual habits.
Marketing Director James Stocker commented on the new Whitley Neill Oriental Spiced Gin saying, "The City of London Distillery and Bar, the home of Whitley Neill Gin, provides us with a fantastic tool to listen to what gin fans are looking for and experiment with new botanicals & flavour combinations. We’re seeing tremendous scope for growth within the Dry Gin category, and our new Oriental Spiced Gin plays perfectly into this area, with peppery and savoury spice notes – perfect for people with a more savoury palate.”
Marketing Director James Stocker commented on the new Whitley Neill Oriental Spiced Gin saying, "The City of London Distillery and Bar, the home of Whitley Neill Gin, provides us with a fantastic tool to listen to what gin fans are looking for and experiment with new botanicals & flavour combinations. We’re seeing tremendous scope for growth within the Dry Gin category, and our new Oriental Spiced Gin plays perfectly into this area, with peppery and savoury spice notes – perfect for people with a more savoury palate.”
Trend Themes
1. Travel-inspired Spirits - Innovation opportunity for spirits brands to create spirits with flavors inspired by different travel destinations.
2. Exotic Flavors in Familiar Products - Opportunity for brands to add unique and unconventional flavors to traditional products to attract consumers seeking new experiences.
3. Personalized Flavor Experiences - Opportunity for brands to create personalized flavor experiences for customers based on their preferences and taste.
Industry Implications
1. Spirits Industry - Opportunity for spirits industry to leverage exotic and unusual flavors to offer innovative and unique products to consumers.
2. Hospitality Industry - Opportunity for hotels and restaurants to incorporate travel-inspired spirits and flavors in their beverage menus to offer guests a unique and memorable experience.
3. Food Industry - Opportunity for food industry to incorporate travel-inspired flavors in their recipes to attract customers seeking new and unique taste experiences.
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