These New Flavored Gins from Ben Lomond Gin are Launching in the UK
Michael Hemsworth — June 16, 2020 — Marketing
References: benlomondgin & foodbev
Two flavored gins are being launched by Ben Lomond Gin in the UK to offer consumers a new option to enjoy in place of their favorite spirit in their choice of cocktail this summer. The gins include the Raspberry & Elderflower and Blackberry & Gooseberry flavors, which are both made with wild botanicals, berries and florals found in the Loch Lomond and The Trossachs region of Scotland. The spirits both boast aromatic flavor profiles that will work well in existing cocktail recipes as well as working exceptionally in new recipes.
The new gins from Ben Lomond Gin were boasted about by CMO of Loch Lomond Group John Grieveson who said, "Loch Lomond and The Trossachs is renowned as one of the most beautiful landscapes in the UK and we spent a long time crafting these unique spirits to reflect this stunning area. The flavored gin category continues to demonstrate strong growth, and this trend shows no sign of abating across the UK and with summer now here, these new releases will make a fantastic addition to our portfolio.”
The new gins from Ben Lomond Gin were boasted about by CMO of Loch Lomond Group John Grieveson who said, "Loch Lomond and The Trossachs is renowned as one of the most beautiful landscapes in the UK and we spent a long time crafting these unique spirits to reflect this stunning area. The flavored gin category continues to demonstrate strong growth, and this trend shows no sign of abating across the UK and with summer now here, these new releases will make a fantastic addition to our portfolio.”
Trend Themes
1. Flavored Gin Spirits - Opportunity for further development in combining wild botanicals with gins to create unique flavor profiles for the increasing demand of flavored gin.
2. Cocktail Recipe Innovation - As consumers look for new and exciting cocktail experiences, there is an opportunity to experiment with the new flavored gins from Ben Lomond Gin, which can be used in existing or new recipes.
3. Regional Ingredient Sourcing - The use of wild botanicals sourced from the Loch Lomond and The Trossachs region of Scotland highlights a growing trend of ingredient sourcing from specific regions to provide a unique selling proposition for small-batch spirits.
Industry Implications
1. Distillery - Gin distilleries can innovate by exploring regional ingredient sourcing to create unique selling propositions for small-batch spirits.
2. Beverage Retail - Retailers can tap into the trend of flavored gin and offer consumers more variety and unique experiences by showcasing different emerging brands and flavors, like Ben Lomond Gin's Raspberry & Elderflower and Blackberry & Gooseberry flavors.
3. Hospitality - Restaurants and bars can take advantage of the flavored gin trend by creating new cocktails or upgrading existing ones to offer their customers new and exciting experiences using wild botanical gin spirits, like the ones offered by Ben Lomond Gin.
2.9
Score
Popularity
Activity
Freshness
