The G&H Spirits Initial Gin Range Includes Three Flavors
Michael Hemsworth — June 25, 2021 — Marketing
References: georgieandhenners & thespiritsbusiness
The G&H Spirits Initial Gin range is a new lineup of spirits from the UK-based brand that are focused on delivering exceptional flavor for consumers to enjoy in their next cocktail or mixed drink.
The gins come in three varieties including the LDN (London Dry), BST (British Summer Time) and OTG (Old Tom Gin), which are each distilled in a copper still. The spirits are crafted using just a handful of botanicals to put a focus on specific ingredients and differentiate them from one another. Each of the gins feature a 42% ABV.
Founder and Director of G&H Spirits Katie Overton-Hart spoke on the new G&H Spirits Initial Gin range saying, "As an emerging, challenger brand, we literally bring something new to the party. In our busy, always-on world, we’re constantly being asked to make choices and decisions. When it comes to choosing a gin, you don’t want to work that hard. Initial Gin is simple, honest and unpretentious, making it easy to choose a great-tasting, high-quality gin, whatever your individual tastes and however you want to enjoy it.”
The gins come in three varieties including the LDN (London Dry), BST (British Summer Time) and OTG (Old Tom Gin), which are each distilled in a copper still. The spirits are crafted using just a handful of botanicals to put a focus on specific ingredients and differentiate them from one another. Each of the gins feature a 42% ABV.
Founder and Director of G&H Spirits Katie Overton-Hart spoke on the new G&H Spirits Initial Gin range saying, "As an emerging, challenger brand, we literally bring something new to the party. In our busy, always-on world, we’re constantly being asked to make choices and decisions. When it comes to choosing a gin, you don’t want to work that hard. Initial Gin is simple, honest and unpretentious, making it easy to choose a great-tasting, high-quality gin, whatever your individual tastes and however you want to enjoy it.”
Trend Themes
1. Craft Gin Distilleries - Entrepreneurs can explore opportunities in creating locally-sourced botanical-infused gin brands.
2. Sustainable Distilling Practices - Distilleries can explore using renewable energy, minimizing water use and repurposing spent botanical material in efforts to promote environmental sustainability.
3. Virtual Tasting Experiences - As events continue to shift toward virtual settings, distilleries can capitalize on creating immersive at-home tasting experiences through online platforms and direct-to-consumer shipping.
Industry Implications
1. Craft Distilling - The trend for artisanal spirits is driving interest in bespoke gin spirits and supporting independent, craft distilleries.
2. Sustainable Food and Beverage - Brands can leverage their sustainability efforts in production and sourcing to appeal to eco-conscious consumers and drive sales through an ethical approach to production to promote the preservation of natural resources.
3. Virtual Event Planning - The pandemic has accelerated industries to shift towards virtual events and encourages creative new ways to interact with consumers.
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