Old Forester's 'Cocktail Provisions' Create a Craft Experiences
Laura McQuarrie — January 20, 2018 — Lifestyle
References: store.oldforester & prnewswire
'Cocktail Provisions' is a bespoke new ingredient range from Kentucky Bourbon brand Old Forester and Bourbon Barrel Foods that introduces a way for consumers to elevate the simplest of cocktails.
The cocktail ingredient range includes a trio of flavored bitters, two syrups and a tincture, each of which may be used to create a craft cocktail experience. To simplify the task of making a craft cocktail on one's own, the brand has launched ready-to-use add-ins like the Smoked Cinnamon Bitters, the Perfect Old Fashioned Syrup and the Salt and Pepper Tincture.
To introduce the product range to consumers and help them make the most of it, Old Forester suggests recipes like the Bourbon Alexander, Muted Boulevardier or the Traditional Punch.
The cocktail ingredient range includes a trio of flavored bitters, two syrups and a tincture, each of which may be used to create a craft cocktail experience. To simplify the task of making a craft cocktail on one's own, the brand has launched ready-to-use add-ins like the Smoked Cinnamon Bitters, the Perfect Old Fashioned Syrup and the Salt and Pepper Tincture.
To introduce the product range to consumers and help them make the most of it, Old Forester suggests recipes like the Bourbon Alexander, Muted Boulevardier or the Traditional Punch.
Trend Themes
1. Craft Cocktail Enhancements - Old Forester's 'Cocktail Provisions' offer innovative ingredients to enhance craft cocktail experiences.
2. Ready-to-use Add-ins - The launch of ready-to-use add-ins like Smoked Cinnamon Bitters and Perfect Old Fashioned Syrup presents opportunities for convenience and creativity in cocktail making.
3. Bespoke Ingredient Range - Old Forester's 'Cocktail Provisions' introduce a curated collection of flavored bitters, syrups, and tinctures, catering to consumers seeking unique cocktail flavors.
Industry Implications
1. Beverage - The beverage industry can explore how to leverage craft cocktail enhancements to meet the growing demand for unique and elevated drinking experiences.
2. Hospitality - The hospitality industry can incorporate ready-to-use add-ins into their cocktail offerings to provide convenience and attract cocktail enthusiasts looking for diverse flavor options.
3. Retail - Retailers have the opportunity to stock and promote Old Forester's 'Cocktail Provisions' to cater to the market of consumers who enjoy experimenting with craft cocktails at home.
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