Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Laura McQuarrie — March 15, 2023 — Lifestyle
References: fever-tree & thespiritsbusiness
Based on the most popular serves in the UK, tonic producer Fever-Tree is now venturing into the cocktail mixer market. For the first time, Fever-Tree is going beyond carbonated mixers to give consumers a head start when it comes to making classic, premium cocktails like margaritas, mojitos and espresso martinis. These premium cocktail mixers pair with tequila, rum and vodka and they spotlight authentic, globally sourced ingredients like limes from Mexico, Italian blood oranges and coffee from Kenyan producers.
These mixers were made to help consumers make cocktails without needing specialty ingredients, liqueurs and syrups that are likely to go to waste since they will only be used occasionally. These mixers speak to consumers who love creating a bar-like experience at home in a way that prioritizes quality and convenience.
These mixers were made to help consumers make cocktails without needing specialty ingredients, liqueurs and syrups that are likely to go to waste since they will only be used occasionally. These mixers speak to consumers who love creating a bar-like experience at home in a way that prioritizes quality and convenience.
Trend Themes
1. Home Cocktail Revolution - Fever-Tree is innovating in the cocktail mixer market with their premium mixers that simplify cocktail making at home.
2. Sustainable Ingredients - Fever-Tree's use of globally sourced, authentic ingredients highlights an opportunity for eco-conscious companies to use sustainable ingredients in their products.
3. Premium Convenience - Fever-Tree's premium cocktail mixers cater to consumers who prioritize quality and convenience in their at-home bar experiences.
Industry Implications
1. Beverage Industry - The cocktail mixer market presents an opportunity for beverage companies to innovate and create premium, simplified mixers that enhance the at-home cocktail experience.
2. Hospitality Industry - The trend toward at-home cocktail experiences highlights an opportunity for the hospitality industry to create personalized cocktail kits that bring the bar to the consumer's home.
3. Sustainable Agriculture Industry - Fever-Tree's focus on globally sourced, authentic ingredients highlights an opportunity for sustainable agriculture companies to supply eco-conscious companies with sustainable ingredients.
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