Bulleit Crafted Cocktails Have a Premium Recipe
Michael Hemsworth — March 5, 2022 — Marketing
The Bulleit Crafted Cocktails have been launched by the whiskey brand as a lineup of libations for consumers to try out when seeking an option that doesn't skimp on flavor or premium ingredients. The cocktails come in two options to choose from including the Old Fashioned Cocktail and there Manhattan Cocktail, which are both crafted with the brand's whiskey along with premium aromatics and more. The drinks come premixed and ready to serve to make them great for entertaining or for those who want to enjoy a premium, mixologist-grade beverage without having to head to the bar.
The Bulleit Crafted Cocktails come in monochromatic packaging to make the drinks instantly recognizable on the shelf and eye-catching for adding to a home bar.
The Bulleit Crafted Cocktails come in monochromatic packaging to make the drinks instantly recognizable on the shelf and eye-catching for adding to a home bar.
Trend Themes
1. Premixed Cocktails - Opportunity for bartenders to explore the combination of complementary ingredients to develop recipes in bottled cocktails.
2. Crafted Cocktails at Home - Opportunity to provide premium quality and taste of bar-crafted cocktails with pre-made drinks for customers at home.
3. Premium Ready-to-serve Drinks - Opportunity for market players to position high quality pre-made cocktails that offer the convenience of drinking anytime, anywhere.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry has the opportunity to innovate and promote pre-mixed cocktails to the convenience-focused consumer, providing a great experience with efficient sales.
2. Packaging - Opportunity for packaging companies to innovate and create eye-catching designs, making bottle-ready cocktails stand out on the shelf.
3. Hospitality and Entertainment - Opportunity for hospitality industry to enhance customer experience, by offering premium and consistent quality of cocktails in a time-efficient and convenient way.
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