The 'Gold Fashioned' is Redefining the Ready-To-Drink Category
Niko Pajkovic — September 27, 2021 — Lifestyle
References: thegoldfashioned & vinepair
Sunday's Finest, a luxury cocktail brand owned by Robert Haynes, has launched the 'Gold Fashioned,' a premium pre-made 'Old Fashioned' cocktail served in a 750-milliliter glass bottle. Made from the most lavish and expensive ingredients, this bottled cocktail looks to redefine the ready-to-drink category.
According to Haynes, the 'Gold Fashioned' comes from his own professional cocktail-making experience which includes making house-made bitters for Violet Hour, working with botanicals for Apologue, and endlessly trying to improve upon the classic 'Old Fashioned' recipe.
“We wanted to use the world’s most exquisite spices sourced from the country of origin, and use them to accentuate the flavors and aromas already happening in the whiskey,” said Haynes. The bitters used in the 'Gold Fashioned' consist of saffron hand-picked in Afghanistan and French Gentian. Meanwhile, the other ingredients include Grade A vanilla beans, Spanish orange peels, and cacao from Ecuador.
Image Credit: Sunday's Finest, Kendall Mills
According to Haynes, the 'Gold Fashioned' comes from his own professional cocktail-making experience which includes making house-made bitters for Violet Hour, working with botanicals for Apologue, and endlessly trying to improve upon the classic 'Old Fashioned' recipe.
“We wanted to use the world’s most exquisite spices sourced from the country of origin, and use them to accentuate the flavors and aromas already happening in the whiskey,” said Haynes. The bitters used in the 'Gold Fashioned' consist of saffron hand-picked in Afghanistan and French Gentian. Meanwhile, the other ingredients include Grade A vanilla beans, Spanish orange peels, and cacao from Ecuador.
Image Credit: Sunday's Finest, Kendall Mills
Trend Themes
1. Luxury Ready-to-drink Cocktails - Incorporate premium, high-quality ingredients into pre-made cocktails to cater to a luxury market.
2. Revamped Classic Cocktails - Experiment with classic cocktail recipes by incorporating new, exotic ingredients.
3. Bottled Cocktails - Create premium, pre-made cocktails in glass bottles for convenience and a unique selling point.
Industry Implications
1. Alcoholic Beverage Industry - Introduce premium, ready-to-drink cocktails to the alcoholic beverage market.
2. Luxury Food and Beverage Industry - Cater to a luxury market by using high-quality ingredients in pre-made cocktails and marketing them as premium products.
3. Packaging Industry - Innovate the packaging for bottled cocktails to create a unique and high-end product design.
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