Brown-Forman Launches New Line of Bottled Cocktails, 'Up or Over'
Niko Pajkovic — March 15, 2022 — Lifestyle
References: brown-forman & thespiritsbusiness
Brown-Forman, the spirit company that owns Jack Daniel's, has announced the launch of Up or Over, a line of ready-to-pour cocktails made using the company's most beloved spirits. To start, the new brand will launch with four products: Whiskey Sour, Premium Margarita, Classic Dry Martini, and Ginger Citrus Old Fashioned.
Developed in collaboration with Eric ‘ET’ Tecosky, the US brand ambassador for Jack Daniel’s, the new Whiskey Sour offering is a definite standout. It contains a 15% ABV and is made using Gentleman Jack Tennessee Whiskey. Meanwhile, the Classic Dry Martini is made using Ford's Gin and delivers a 28% ABV.
“Made and designed with brands you know and trust, we are excited to elevate your everyday occasion with these four premium cocktails," said Kelley Kerger, Up or Over brand leader.
Image Credit: Brown-Forman
Developed in collaboration with Eric ‘ET’ Tecosky, the US brand ambassador for Jack Daniel’s, the new Whiskey Sour offering is a definite standout. It contains a 15% ABV and is made using Gentleman Jack Tennessee Whiskey. Meanwhile, the Classic Dry Martini is made using Ford's Gin and delivers a 28% ABV.
“Made and designed with brands you know and trust, we are excited to elevate your everyday occasion with these four premium cocktails," said Kelley Kerger, Up or Over brand leader.
Image Credit: Brown-Forman
Trend Themes
1. Ready-to-pour Cocktails - The development of new lines of bottled cocktails presents opportunities for innovative packaging and distribution methods.
2. Collaboration with Brand Ambassadors - Partnering with brand ambassadors can lead to the development of new, unique offerings that appeal to niche markets.
3. Innovative Recipes - Exploring unique recipes using beloved spirits can lead to the development of exciting new cocktail offerings.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can utilize bottled cocktail offerings to expand their product lines and appeal to a wider audience.
2. Packaging - The packaging industry can provide innovative solutions for bottled cocktail products, such as eco-friendly or personalized packaging.
3. Hospitality - The hospitality industry can utilize ready-to-pour cocktails to streamline service and offer unique experiences, especially for event catering.
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